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The Senior Lifecycle Marketing Specialist is responsible for creating and executing on a plan to support future customers and customers around the world across various marketing channels. They will own the coordination and execution of a quarterly plan of communications and marketing focused on email campaigns, nurture campaigns, and additional campaigns. Additionally, they will identify areas for improvement in BlackLine’s lifecycle marketing efforts based on analytics and data.
Job Responsibility:
Own, develop, and execute marketing and communications plans across various email channels including newsletters, email, nurture campaigns, and other areas targeted to a global audience
Understand and implement BlackLine’s Marketing strategy as it relates to our targets, regions, and industries
Own relationships with internal business partners and cross-functional teams to understand their programs and needs to communicate them to future customers and customers
Develop email performance reports that identify areas for improvement based on analytics, data, and A/B testing
Create, research, and deliver a monthly newsletter for our customers based on current goals
Collaborate with the stakeholders to create communications template for Sales, Customer Success, and others teams
Own and define a format for an internal newsletter to communicate North America marketing information to internal Sales, Account Management, and other teams
Collaborate with other BlackLine teams on cross-functional initiatives to continually improve the BlackLine experience for customers and future customers
Manage Lifecycle-related projects in our project management tool to provide information, copy, and assets to involved teams in a timely manner
Manage additional marketing campaigns on an as-needed basis
Manage aspects of the global marketing campaign calendar as it relates to the Lifecycle Marketing team’s strategy
Write and edit content promoting BlackLine’s user conferences and other events to future customers
Understand and enforce writing standards and quality controls measures to ensure consistent messaging, tone, and brand identity
Requirements:
Bachelor's Degree or 3-5 years in a business communications-related field
Excellent writing skills - please be able to supply a portfolio on request
Strong analytical and communication skills
High attention to detail
Ability to work cross-functionally in a fast-paced environment
Strong project management and organizational skills
Experience creating communications in a corporate marketing environment