Senior Lifecycle Marketing Specialist

We are looking for a highly skilled and proactive marketing project manager / CVM professional to deliver impactful, insight‑driven customer communications that strengthen engagement and drive measurable commercial results. In this role, you will lead the end‑to‑end planning and coordination of CVM marketing communications across all key channels - including email, SMS, MMS, and in‑app messaging. You will manage both internal stakeholders and external creative partners/agencies, ensuring seamless alignment across every stage of the communication lifecycle: planning, copywriting, creative development, frontend build, and campaign execution. You will play a critical role in continuously enhancing customer sentiment, leveraging data and insights to optimise communication quality, relevance, and effectiveness.