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Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.
Job Responsibility:
Own a core lifecycle phase end-to-end (post-acquisition onboarding, conversion, engagement, renewal, or win-back), with accountability for user outcomes and business impact
Define lifecycle strategy and hypotheses by identifying target user behaviors, prioritizing initiatives, and setting success metrics tied to funnel and cohort performance
Design, sequence, and lead experimentation across automation, segmentation, messaging, timing, and triggers, and make clear decisions on what to scale, iterate, or stop
Translate lifecycle data into decisions, diagnosing drop-offs, engagement decay, or churn patterns and adjusting strategy based on evidence rather than intuition
Set execution standards and guide specialists, reviewing work, unblocking delivery, mentoring execution talent, and ensuring learnings compound across the team
Requirements:
3-5 years of experience in lifecycle, CRM, or growth marketing, with direct ownership of meaningful user outcomes in subscription or usage-based products
Hands-on experience with lifecycle platforms such as Klaviyo, Braze, MoEngage, or similar, with strong understanding of automation logic, segmentation, and experimentation
Strong analytical capability, comfortable working with funnel analysis, cohort behavior, and experiment results
ability to query or reason directly with data (e.g. SQL) is a plus
Experience operating in global or multi-market environments, balancing global consistency with regional nuance without fragmenting strategy or ownership
Clear, decisive communicator with an ownership mindset, able to make trade-offs, challenge assumptions constructively, and be accountable for outcomes rather than activity
What we offer:
Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success
High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity
Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency
Best-in-Class Equipment Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires
Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity
Medical & Insurance Coverage Comprehensive benefits to protect our employees' financial security, physical health, and longterm growth. Medical insurance and WICA coverage for all full-time employees