Senior Lifecycle & Marketing Operations Manager

• Lifecycle Program Leadership: Architect and manage always-on lifecycle marketing programs, including onboarding, reactivation, retention, and win-back campaigns. Ensure these programs are highly segmented and personalized for diverse segments (e.g., bars, restaurants, liquor stores) and regional markets
• GTM Execution: Serve as the operational backbone for all GTM launches, such as new market entries and strategic partnerships. Develop scalable processes that prevent execution risk and drive seamless campaign rollouts
• Acquisition & Conversion Optimization: Drive first-order conversion and accelerate the path from sign-up to order by leveraging data-driven segmentation, targeted messaging, and campaign automation. Monitor and improve key funnel metrics, including first-order conversion rate, time-to-first-order, and searcher-to-orderer conversion
• Email & Channel Operations: Oversee the creation, delivery, and optimization of all lifecycle email communications, including onboarding series, seasonal promotions, newsletters, product updates, and re-engagement campaigns. Ensure messaging is actionable, relevant, and drives both direct and indirect conversions
• Marketing Operations & Technology: Own the marketing technology stack, including HubSpot CRM, marketing automation platforms, consent management, and integrations with analytics and reporting tools. Develop and maintain workflows, manage audience segmentation, and ensure compliance with privacy regulations
• Analytics & Reporting: Establish and track KPIs tied to business outcomes. Analyze campaign performance, generate actionable insights, and iterate on programs to maximize ROI
• Cross-Functional Collaboration: Partner closely with product, publishing, sales, and customer success teams to share insights, align on messaging, and coordinate multi-channel campaigns. Facilitate feedback loops to continuously improve lifecycle touchpoints

• 3-5 years of Lifecycle Marketing Expertise: Proven experience designing and optimizing multi-stage lifecycle programs (onboarding, retention, reactivation, win-back) with a deep understanding of segmentation, personalization, and behavioral triggers
• Operational Excellence: Strong background in marketing operations, including process development, workflow automation, and campaign execution
• Technical Proficiency: Hands-on expertise with marketing automation and CRM platforms (especially HubSpot) and reporting/analytics solutions
• Analytical Mindset: Data-driven approach to measuring, analyzing, and optimizing marketing performance
• Channel Mastery: Advanced knowledge of email marketing, including deliverability, segmentation, and content strategy. Familiarity with other digital channels (paid search, SEO, partner referrals) is a plus
• Strategic Communication: Exceptional written and verbal communication skills. Ability to craft compelling messaging and collaborate effectively across teams and with external partners
• Adaptability & Growth Orientation: Comfort with ambiguity and change. Eagerness to learn, experiment, and scale programs as Provi grows and the industry evolves

Familiarity with other digital channels (paid search, SEO, partner referrals) is a plus

Health, Dental, Vision, 401(k) with match, Commuter Perks, Long/Short Term Disability, Employee Assistance Program, Unlimited PTO, and Paid Parental Leave