Senior Lifecycle Marketing Manager Job at Hapana (Sydney)

Senior Manager, Lifecycle Marketing

We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing t...

Location

United States

Salary:

114000.00 - 203000.00 USD / Year

Ethos

Expiration Date

Until further notice

Requirements

8+ years of progressive experience in marketing
3+ years of experience in a leadership role, managing and developing marketing teams
Experience working in a fast-paced startup environment with a bias for impact
Analytical rigor and comfort with segmentation, testing, and performance optimization
Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences

Job Responsibility

Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns
Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention
Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels
Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
Create cohesive customer journeys that span awareness through retention
Drive content, creative, and campaign execution in partnership with internal teams and external partners
Partner with product marketing to translate positioning into channel ready programs
Work cross functionally with Sales to support ABM, events, and field activation

Fulltime

Senior Marketing Manager

Outpost24 is seeking a Senior Marketing Manager to join our team in Barcelona! I...

Location

Spain , Barcelona

Salary:

Not provided

Outpost24 Group

Expiration Date

Until further notice

Requirements

5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM
5-10 years in B2B marketing in IT/SaaS industry
cybersecurity experience is a strong advantage
Proficient with Marketing Automation Platforms (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment
Experienced with CRM systems (e.g., Salesforce) for lead tracking, reporting, and sales enablement
Strong analytical and funnel reporting skills
comfortable using web analytics tools (e.g., Google Analytics)
Solid understanding of SEO/SEM as it relates to campaign performance and landing page optimization

Job Responsibility

Oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos
Define annual and quarterly campaign strategies using persona-based and ABM best practices, including audience segmentation, messaging, and value propositions for the ASM product suite
Conduct market and competitive research to identify opportunities and strengthen campaign positioning
Manage the campaign budget and report monthly on spend and ROI to leaders
Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels
Coordinate with marketing teams (email, paid media, social, product marketing, field) to support campaign goals and nurture leads
Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs (content, design, product marketing) are met
Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively
Collaborate with stakeholders across the business while balancing competing priorities

What we offer

A flat organizational structure and lots of autonomy
The opportunity to be part of a fast-growing and fun European cybersecurity company
A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office)
Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
Join our team in Barcelona and experience a workplace that’s as vibrant as the city, from fun socials, great perks, and a collaborative environment

Senior Marketing Manager

As a Senior Marketing Manager, you will use your passion for healthcare innovati...

Location

United States , Los Angeles, El Segundo

Salary:

110000.00 - 146000.00 USD / Year

Aquent

Expiration Date

Until further notice

Requirements

Bachelor’s degree
7+ years of medical marketing experience (5+ in a sales-aligned commercial role)
Strong project management, communication, and analytical skills
Expertise in marketing strategy, market research, and sales forecasting
Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Job Responsibility

Own and execute marketing strategies to grow revenue and market share
Lead product and program launches, managing the full lifecycle of the portfolio
Develop internal and external marketing resources to enhance sales enablement
Drive market insights through customer engagement and field collaboration
Evaluate and lead new product opportunities, partnerships, and business cases
Deliver clear, impactful positioning and messaging aligned with portfolio goals
Create marketing dashboards, track KPIs, and report performance to leadership
Partner with cross-functional teams in sales, technical services, regulatory, and more
Mentor junior teammates and contribute as a key voice in the marketing leadership team

Fulltime

Senior Marketing Operations Manager

We’re looking for an experienced Senior Marketing Operations Manager to oversee ...

Location

India , Bangalore

Salary:

Not provided

Ethos

Expiration Date

Until further notice

Requirements

Deep experience using Iterable, Marketo or similar email management software
Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
Extremely high attention to detail, all while managing a large volume of campaigns simultaneously
Process oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals
Strong analytical skills, competence in SQL, and experience with tools for data analysis i.e. Mode, Chartio, Redshift, Heap
Strong collaboration skills in team environments, ability to effectively work with key stakeholders
High technical aptitude with the ability to quickly ramp up on internal nuances
A minimum of 4 years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs
Working familiarity with HTML/CSS

Job Responsibility

Attend project kick offs and be involved in briefs to architect solutions prior to building
Clarify, capture, and optimize requirements in order to build ad-hoc and automated communications
Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail
Setting up and monitoring complex journeys, and automations that have static/dynamic content with actionable trigger points
Script dynamic communications to build a personalized user experience
Write SQL to manage/build data tables, and build custom audience segmentation
Maintaining and developing audience segmentation tactics by proactively guiding our team’s data pipeline and data needs
Establishing high quality processes and infrastructure for our email and SMS tooling
Codifying documentation of internal best practices, tooling, and process improvements

Senior Growth Marketing Manager

We’re seeking a results-oriented Senior Growth Marketing Manager, Builders to dr...

Location

United States , San Francisco

Salary:

138000.00 - 200000.00 USD / Year

Airtable

Expiration Date

Until further notice

Requirements

6–8+ years of experience in lifecycle, growth, or demand generation
Experience in a SaaS or PLG environment
Skilled in activation and adoption marketing
Experienced in running growth experiments with Data teams
Analytical and data-driven
Strong storyteller
Highly collaborative
Comfortable managing multiple programs at once

Job Responsibility

Own the Builder Journey
Shape the strategy for how builders engage with Airtable
Partner closely with Lifecycle and Marketing Operations teams
Innovate with our tech stack
Explore and implement new ways to use marketing tools and automation
Experiment and grow
Design and test data-driven A/B experimentations
Partner with Product and Data teams
Collaborate across teams
Partner with Product, Product Marketing, Community, and channel teams

What we offer

Benefits
Restricted stock units
Incentive compensation

Fulltime

Senior Content Marketing Manager

We’re looking for a highly strategic Senior Content Marketing Manager to own the...

Location

United States; Canada , Austin; Raleigh; Nashville; Toronto

Salary:

110000.00 - 162000.00 USD / Year

CaptivateIQ

Expiration Date

Until further notice

Requirements

7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand
Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives
Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement
Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives
Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI
Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats
comfortable giving and receiving editorial feedback
Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work
Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation

Job Responsibility

Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans
Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content is planned, produced, and shipped on time
Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines
Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes
Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI
Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity
Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics
Measure, analyze, and report on content performance (traffic, engagement, pipeline, SEO, social share of voice), translating metrics into an experimentation roadmap to drive continuous growth and audience building
Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed
Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality

What we offer

(US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
Flexible vacation days and quarterly mental health days so you can recharge
Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
One time work from home stipend & annual stipends for professional development and caretaking
Virtual team lunches to keep you connected
(US-ONLY) 401k plan to participate in and save towards the future
Newest Apple products to help you do your best work
Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent

Fulltime

Senior Product Manager, Growth & Product Marketing

As the Senior Product Manager for Growth & Product Marketing, you will lead the ...

Location

United States , Los Angeles

Salary:

128000.00 - 170000.00 USD / Year

Fox Corporation

Expiration Date

Until further notice

Requirements

6 to 8 years of product management experience
At least 3 years leading growth or acquisition-related work
Deep experience optimizing product funnels and conversion workflows across multiple platforms
Proven ability to deliver measurable growth through experimentation and product iteration
Familiarity with CRM tools, in-product marketing tech, and messaging infrastructure
Strong cross-functional collaboration skills with marketing, design, engineering, and analytics
Experience using data to shape strategy, prioritize initiatives, and evaluate performance
Ability to think strategically while executing quickly and iteratively
Passion for building seamless, engaging growth experiences that drive long-term user value

Job Responsibility

Own and lead the growth product roadmap, with a focus on acquisition, activation, engagement, and retention
Optimize subscription funnel performance and conversion across mobile, web, and living room platforms
Design and iterate on onboarding flows, registration UX, and in-app upsell mechanics
Build personalized journeys through lifecycle messaging, recommendations, and promotions
Partner with marketing and CRM to launch in-product campaigns and cross-channel engagement
Run A/B tests and multivariate experiments to validate ideas and improve key growth metrics
Work closely with data science to define KPIs, measure performance, and build predictive growth models
Develop infrastructure to support lifecycle communications via push, email, and in-app surfaces
Leverage behavioral data and user research to continuously improve growth strategy

What we offer

medical/dental/vision
insurance
a 401(k) plan
paid time off

Fulltime

Senior Product Manager, Growth & Product Marketing

As the Senior Product Manager for Growth & Product Marketing, you will lead the ...

Location

United States , Los Angeles

Salary:

128000.00 - 170000.00 USD / Year

Fox News Media

Expiration Date

Until further notice

Requirements

6 to 8 years of product management experience
At least 3 years leading growth or acquisition-related work
Deep experience optimizing product funnels and conversion workflows across multiple platforms
Proven ability to deliver measurable growth through experimentation and product iteration
Familiarity with CRM tools, in-product marketing tech, and messaging infrastructure
Strong cross-functional collaboration skills with marketing, design, engineering, and analytics
Experience using data to shape strategy, prioritize initiatives, and evaluate performance
Ability to think strategically while executing quickly and iteratively
Passion for building seamless, engaging growth experiences that drive long-term user value

Job Responsibility

Own and lead the growth product roadmap, with a focus on acquisition, activation, engagement, and retention
Optimize subscription funnel performance and conversion across mobile, web, and living room platforms
Design and iterate on onboarding flows, registration UX, and in-app upsell mechanics
Build personalized journeys through lifecycle messaging, recommendations, and promotions
Partner with marketing and CRM to launch in-product campaigns and cross-channel engagement
Run A/B tests and multivariate experiments to validate ideas and improve key growth metrics
Work closely with data science to define KPIs, measure performance, and build predictive growth models
Develop infrastructure to support lifecycle communications via push, email, and in-app surfaces
Leverage behavioral data and user research to continuously improve growth strategy

What we offer

medical/dental/vision
insurance
a 401(k) plan
paid time off
other benefits in accordance with applicable plan documents

Fulltime

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