Senior Lifecycle Marketing Manager Job at Replit (Foster City)

Senior Lifecycle Marketing Manager

We’re seeking a self-starter and results-driven lifecycle marketer to lead our e...

Location

Mexico , Mexico City

Salary:

Not provided

EarnIn

Expiration Date

Until further notice

Requirements

4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
Strong attention to detail, with a sense of achievement when finding errors during QA
HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)

Job Responsibility

Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
Proactively identify and execute new opportunities that provide incremental value to Community Members

What we offer

healthcare
internet and cell phone reimbursement
learning and development stipend
potential opportunities to travel to our Mountain View headquarters

Fulltime

Senior Lifecycle Marketing Manager

Location

Mexico , Mexico City

Salary:

Not provided

EarnIn

Expiration Date

Until further notice

Requirements

4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
Strong attention to detail, with a sense of achievement when finding errors during QA
HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)

Job Responsibility

Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
Proactively identify and execute new opportunities that provide incremental value to Community Members

What we offer

healthcare
internet/cell phone reimbursement
learning and development stipend
potential opportunities to travel to our Palo Alto HQ

Fulltime

Senior Lifecycle Marketing Manager

Location

Australia , Sydney

Salary:

125000.00 USD / Year

Hapana

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B SaaS marketing, CRM/lifecycle marketing, demand generation, or growth marketing roles
Proven experience owning and optimizing end-to-end lead lifecycle programs from MQL through pipeline generation with analytical mindset
Strong hands-on experience with HubSpot CRM and Marketing Hub, including workflows, automation, segmentation, lead scoring, reporting, and lifecycle management
Practical experience leveraging AI-powered tools and automation to improve SDR/BDR efficiency, campaign execution, content workflows, personalization, and reporting
Experience working closely with Revenue Operations and Sales teams to optimise funnel performance, pipeline visibility, lead qualification frameworks, and GTM operational processes
Strong working knowledge of Google Analytics (GA4), Google Ads, and LinkedIn Campaign Manager, with the ability to measure campaign effectiveness and pipeline impact
Experience managing CRM integrations and GTM tooling, including Chili Piper and other lead routing, enrichment, or automation platforms
Demonstrated experience building and scaling ABM programs for enterprise or mid-market accounts
Experience executing integrated campaigns across email, nurture, events, paid acquisition, and outbound motions
Experience using Notion or similar project/documentation platforms to manage cross-functional marketing initiatives and operational processes

Job Responsibility

Lead the demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality
Lead the adoption and optimisation of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence to improve lead qualification, conversion efficiency, personalization, forecasting visibility, and operational scale
Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with the RevOps to optimise customer journeys, segmentation, nurture programs, and conversion performance across the funnel
Build and optimise full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention to maximise LTV and revenue growth while owning lifecycle performance analysis and experimentation strategy
End-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking to support lead capture, nurturing, and conversion optimisation
Lead integrated campaigns (email marketing, nurture programs, and events) optimizing sequencing, personalization, and timing to support longer buying cycles and enterprise decision-making
Own ABM strategy, execution, and performance for priority segments and target accounts, driving enterprise pipeline through integrated campaigns aligned to product and ICP
Act as a cross-functional partner across Marketing, Sales, Product Marketing, and Revenue Operations to operationalise GTM strategy, align lifecycle execution to company growth priorities, and improve enterprise revenue outcomes

Fulltime

Senior Lifecycle Marketing Manager

You'll own the user journey from first touch to power user, designing and optimi...

Location

United States , San Francisco

Salary:

150000.00 - 195000.00 USD / Year

Gamma

Expiration Date

Until further notice

Requirements

5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
B2C and B2B chops with understanding of how to market to both individual consumers and business customers
Global experience managing campaigns for international, multi-market user bases
Data-driven mindset with comfort using analytics tools, building dashboards, and letting data guide decisions
Experimental rigor with ability to design proper A/B tests, understand statistical significance, and move fast
Excellent writing skills with ability to craft compelling, on-brand copy that drives action

Job Responsibility

Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io
Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows
Adapt campaigns for international markets with diverse user needs, considering cultural nuances, time zones, and local behaviors
Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback

What we offer

competitive equity

Fulltime

Senior Lifecycle Marketing Manager

As the Senior Lifecycle Marketing Manager, you will build, test, and optimize in...

Location

United States , New York City

Salary:

150000.00 - 180000.00 USD / Year

EliseAI

Expiration Date

Until further notice

Requirements

8+ years of experience in lifecycle, demand generation, CRM, or growth marketing roles — ideally in a B2B SaaS, AI, or technology company
Proven success driving measurable results across lead nurturing, conversion, and customer retention programs
Hands-on experience managing multi-channel campaigns across email, digital advertising, direct mail, SMS, in-app, and event channels
Strong understanding of marketing funnels, lead scoring, and lifecycle stages — from awareness through retention
Experience with marketing automation and CRM platforms
Comfort working with data, analytics, and attribution models to measure campaign performance and optimize ROI
Skilled in segmentation, personalization, and testing frameworks (A/B and multivariate) to drive engagement and conversion
Excellent copywriting and messaging skills tailored to each stage of the buyer journey
Demonstrated ability to collaborate cross-functionally with sales and other marketing teams to align lifecycle programs with business goals
A track record of scaling campaigns through automation and system integration

Job Responsibility

Attract and nurture prospects: Design mid and bottom funnel campaigns that educate and engage potential customers, increasing the conversion of MQLs into opportunities and accelerating sales pipeline velocity
Convert leads to customers: Develop targeted nurture tracks, triggered campaigns, and personalized journeys that accelerate demo requests customer acquisition
Retain and grow existing customers: Create onboarding and engagement programs that maximize product adoption, customer satisfaction, and lifetime value
Leverage full-channel mix: Coordinate across email, paid and organic digital campaigns, direct mail, field and virtual events, SMS, and more to deliver cohesive, high-impact experiences across the prospect and customer journey
Test, measure, and optimize: Use data to refine audience segmentation, creative, and messaging strategies. Continuously experiment with channel mix, cadence, and personalization to improve conversion rates

What we offer

Equity in the company
Medical, Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Fitness & home services stipend to cover part of your expenses so you can focus on what matters
A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
Unlimited vacation and paid holidays
We'll cover relocation packages and make the move exciting, not painful!

Fulltime

Senior Manager, Lifecycle Marketing

Bilt is looking for a Senior Manager, Lifecycle Marketing to own activation and ...

Location

United States , New York

Salary:

120000.00 - 150000.00 USD / Year

Bilt Rewards

Expiration Date

Until further notice

Requirements

5+ years of lifecycle marketing experience
Strong intuition for the user and ability to balance customer experience with business needs
Extensive experience working in Braze with strong knowledge of Liquid
Expertise building emails with HTML and CSS
Background working with engineering to trigger, power, and automate campaigns in Braze
Exposure to martech platforms such as Census, Segment, FullStory, etc.
Strong communication skills, creative problem-solving ability, and attention to detail
Thrives in a fast-paced, startup environment with ambiguity

Job Responsibility

Develop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams
Create and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid
Arbitrate content at the user level to ensure members see the most relevant content at the right time
Stand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
Report on campaign performance and use insights to continuously optimize lifecycle content
Work closely with product marketers to map user journeys and identify opportunities for experimentation and growth
Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling
Implement rigorous campaign QA processes to ensure flawless execution
Collaborate with engineering teams on technical implementations and eventing architecture

What we offer

Competitive salary with a meaningful stake in the company via equity and our performance bonus program
Health insurance for you (& your loved ones) from day one
One Medical Membership
Wellness stipends
Family programs
401k plan with a match
Commuter FSAs
UNLIMITED PTO
Exclusive Employee only Bilt Points
Team Events

Fulltime

Senior Manager, Lifecycle Marketing

We are looking for a strategic and execution-oriented Senior Lifecycle Marketing...

Location

United States , New York; Austin; King of Prussia

Salary:

120000.00 - 130000.00 USD / Year

Fin Capital

Expiration Date

Until further notice

Requirements

Bachelor’s degree or equivalent experience
6+ years of experience in lifecycle marketing, marketing automation, or customer engagement roles
Deep, hands-on experience with HubSpot workflows, segmentation, and lifecycle automation
Strong understanding of customer lifecycle strategy, behavioral triggers, and personalization at scale
Proven ability to work cross-functionally and influence without direct authority
Strong analytical skills with the ability to translate engagement data into actionable insights
Exceptional organizational skills and attention to detail
Comfort operating in a fast-paced, evolving environment

Job Responsibility

Lead the strategy, build, and ongoing optimization of fully automated, trigger-based lifecycle programs primarily powered by HubSpot
Define scalable customer segmentation, own the end-to-end lifecycle communications journey, and continuously iterate based on performance, engagement, and customer behavior
Evolving Vestwell’s lifecycle approach beyond email — pushing toward more omni-channel, behavior-driven experiences — while maintaining clear documentation, governance, and performance visibility across all lifecycle touchpoints
Design, build, and manage fully automated HubSpot workflows triggered by customer behavior, lifecycle stage, product usage, and operational milestones
Ensure lifecycle programs scale efficiently while maintaining personalization and relevance
Maintain strong QA, governance, and change management practices across all workflows
Create and maintain scalable, dynamic customer segmentation frameworks that power lifecycle programs and one-to-many email launches
Partner with data, product, and operations teams to ensure segmentation logic is accurate, actionable, and durable
Continuously refine segmentation based on performance insights and evolving business needs
Act as the single point of contact and strategic owner for customer communications across Product, Operations, Marketing, Sales, and Customer Success

What we offer

Competitive health coverage
Generous vacation offering
Hybrid office policy
Great 401(k) plan

Fulltime

New

Senior Marketing Manager, Brand Marketing

We are looking for an experienced Senior Marketing Manager, Brand Marketing to l...

Location

United States , San Francisco Bay Area

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

7+ years of experience in brand marketing, digital marketing, or a related marketing leadership role
Demonstrated success creating and executing email campaigns and integrated marketing programs
Strong knowledge of B2B marketing strategies, campaign planning, and brand awareness initiatives
Experience analyzing campaign metrics and translating performance data into actionable recommendations
Ability to lead cross-functional collaboration and manage multiple projects with strong organizational discipline
Excellent written and verbal communication skills with a clear understanding of brand messaging and audience engagement
Background in beauty, retail or consumer-facing industries is highly preferred

Job Responsibility

Develop and lead brand marketing strategies that increase visibility, support business goals, and deepen audience connection across key channels
Plan and execute multi-channel campaigns, including email and digital programs, to improve engagement, generate interest, and reinforce brand positioning
Partner with internal stakeholders and external teams to align messaging, creative direction, and campaign priorities with broader marketing objectives
Oversee the full campaign lifecycle from concept through launch, monitoring performance and adjusting tactics to improve results
Drive B2B marketing initiatives that support partnership growth, lead generation, and market expansion efforts
Use data and market insights to identify opportunities, evaluate campaign effectiveness, and inform future brand marketing decisions
Ensure consistent brand standards across marketing materials, communications, and promotional activities
Manage timelines, deliverables, and competing priorities in a fast-paced retail marketing environment

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime

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Senior Lifecycle Marketing Manager

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