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We're looking for a Senior Lifecycle Marketing Manager to own and optimize how Anaconda engages customers across every stage of their journey. You'll design data-driven email programs and nurture strategies that convert engaged leads into opportunities, activate new customers, and drive expansion revenue, with particular focus on our Enterprise segments. The Lifecycle Marketing team connects customers to the right message at the right moment, turning insight into action that accelerates adoption and retention. We collaborate openly with demand generation, product, and customer success to build programs that serve customers across their entire relationship with Anaconda, sharing early and iterating often as we learn what works.
Job Responsibility:
Design and execute lifecycle strategies from initial engagement through retention and expansion, owning the customer journey end-to-end
Build sophisticated nurture campaigns that move prospects through evaluation stages, creating persona-specific tracks for technical evaluators and economic buyers
Own all email communications and newsletter programs, balancing community engagement with lead progression
Develop trigger-based campaigns that respond to prospect behavior including content downloads, webinar attendance, and trial sign-ups
Create adoption and retention programs that drive ongoing product usage and feature discovery
Partner with customer success and product teams to align lifecycle touchpoints with customer milestones
Analyze lifecycle performance and optimize through A/B testing, segmentation refinement, and data-driven iteration
Requirements:
5-8 years of experience in lifecycle marketing, email marketing, or marketing automation
Proficiency with marketing automation platforms (Marketo, HubSpot, or similar)
Track record of building nurture programs that drive measurable conversions
Experience with A/B testing methodologies and data-driven campaign optimization
Strong copywriting skills with ability to craft conversion-focused email content
Experience maintaining email deliverability and compliance with GDPR, CAN-SPAM, and CASL
You embody our values of Clarity, Care and Candor
You care deeply about fostering an environment where people of all backgrounds and experiences can flourish
Nice to have:
Experience marketing to technical audiences including developers, data scientists, and engineers
Background in B2B SaaS or enterprise software marketing with product-led growth strategies
Experience with customer data platforms and advanced segmentation strategies
Familiarity with in-product messaging platforms (Pendo, Appcues, or similar)
Experience in open-source, AI, or data science-oriented companies
Experience working in a fast-paced startup environment
Experience working in an open-source, AI, or data science-oriented company
What we offer:
Flexible Vacation Policy
Medical, Dental, and Vision Insurance
Short Term and Long Term Disability
Paid Parental Leave
Monthly Wellness Stipend
Employee Assistance Program and Mental Health Resources