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Senior Lifecycle Marketing Manager

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Anaconda

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

107500.00 - 158500.00 USD / Year

Job Description:

We're looking for a Senior Lifecycle Marketing Manager to own and optimize how Anaconda engages customers across every stage of their journey. You'll design data-driven email programs and nurture strategies that convert engaged leads into opportunities, activate new customers, and drive expansion revenue, with particular focus on our Enterprise segments. The Lifecycle Marketing team connects customers to the right message at the right moment, turning insight into action that accelerates adoption and retention. We collaborate openly with demand generation, product, and customer success to build programs that serve customers across their entire relationship with Anaconda, sharing early and iterating often as we learn what works.

Job Responsibility:

  • Design and execute lifecycle strategies from initial engagement through retention and expansion, owning the customer journey end-to-end
  • Build sophisticated nurture campaigns that move prospects through evaluation stages, creating persona-specific tracks for technical evaluators and economic buyers
  • Own all email communications and newsletter programs, balancing community engagement with lead progression
  • Develop trigger-based campaigns that respond to prospect behavior including content downloads, webinar attendance, and trial sign-ups
  • Create adoption and retention programs that drive ongoing product usage and feature discovery
  • Partner with customer success and product teams to align lifecycle touchpoints with customer milestones
  • Analyze lifecycle performance and optimize through A/B testing, segmentation refinement, and data-driven iteration

Requirements:

  • 5-8 years of experience in lifecycle marketing, email marketing, or marketing automation
  • Proficiency with marketing automation platforms (Marketo, HubSpot, or similar)
  • Track record of building nurture programs that drive measurable conversions
  • Experience with A/B testing methodologies and data-driven campaign optimization
  • Strong copywriting skills with ability to craft conversion-focused email content
  • Experience maintaining email deliverability and compliance with GDPR, CAN-SPAM, and CASL
  • You embody our values of Clarity, Care and Candor
  • You care deeply about fostering an environment where people of all backgrounds and experiences can flourish

Nice to have:

  • Experience marketing to technical audiences including developers, data scientists, and engineers
  • Background in B2B SaaS or enterprise software marketing with product-led growth strategies
  • Experience with customer data platforms and advanced segmentation strategies
  • Familiarity with in-product messaging platforms (Pendo, Appcues, or similar)
  • Experience in open-source, AI, or data science-oriented companies
  • Experience working in a fast-paced startup environment
  • Experience working in an open-source, AI, or data science-oriented company
What we offer:
  • Flexible Vacation Policy
  • Medical, Dental, and Vision Insurance
  • Short Term and Long Term Disability
  • Paid Parental Leave
  • Monthly Wellness Stipend
  • Employee Assistance Program and Mental Health Resources
  • Annual bonus potential
  • Equity participation

Additional Information:

Job Posted:
February 14, 2026

Expiration:
April 04, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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