Senior Lifecycle Marketing Manager Job at Figure

Senior Marketing Manager

The Advocate Group are currently supporting a leading global FMCG company in the...

Location

United Kingdom , Manchester

Salary:

65000.00 - 68000.00 GBP / Year

Advocate Group

Expiration Date

Until further notice

Requirements

Degree in Business or Marketing (MBA a plus)
Senior marketing leadership within FMCG environments
Proven digital, media, and product management expertise
Strong analytical skills using Nielsen / IRI data
Excellent leadership, communication, and cross-functional collaboration skills

Job Responsibility

Lead the annual marketing plan to deliver brand awareness, market share, and innovation impact
Develop and manage media strategy (TV & Digital), overseeing agency relationships and ROI
Oversee product portfolio lifecycle, from development to go-to-market
Direct brand positioning and communications in alignment with global brand teams
Lead and coach the UK marketing team, setting strategy for brand, digital, and trade marketing
Analyse market trends, competitor activity, and consumer insights to inform decisions

Fulltime

Senior Marketing Manager

As a Senior Marketing Manager, you will use your passion for healthcare innovati...

Location

United States , Los Angeles, El Segundo

Salary:

110000.00 - 146000.00 USD / Year

Aquent

Expiration Date

Until further notice

Requirements

Bachelor’s degree
7+ years of medical marketing experience (5+ in a sales-aligned commercial role)
Strong project management, communication, and analytical skills
Expertise in marketing strategy, market research, and sales forecasting
Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Job Responsibility

Own and execute marketing strategies to grow revenue and market share
Lead product and program launches, managing the full lifecycle of the portfolio
Develop internal and external marketing resources to enhance sales enablement
Drive market insights through customer engagement and field collaboration
Evaluate and lead new product opportunities, partnerships, and business cases
Deliver clear, impactful positioning and messaging aligned with portfolio goals
Create marketing dashboards, track KPIs, and report performance to leadership
Partner with cross-functional teams in sales, technical services, regulatory, and more
Mentor junior teammates and contribute as a key voice in the marketing leadership team

Fulltime

Senior Growth Marketing Manager

ShipperHQ is a trusted leader in the e-commerce shipping space, with over 15 yea...

Location

United States , Austin

Salary:

Not provided

ShipperHQ

Expiration Date

Until further notice

Requirements

7+ years of marketing experience in B2B SaaS, with a strong background in growth marketing and paid acquisition
3+ years in a senior role, with a track record of driving measurable growth
Proven ability to manage and optimize multi-channel marketing campaigns, including paid search & social, organic social, influencer marketing, and SEO
Experience with CRM and lifecycle marketing, ideally in HubSpot or similar platforms
Strong analytical mindset—comfortable interpreting data, identifying trends, and making data-driven decisions
Tech-savvy and adaptable—able to leverage AI tools and automation to enhance marketing performance
A self-starter who thrives in a fast-paced environment, takes ownership, and drives initiatives forward

Job Responsibility

Develop and execute integrated marketing strategies across digital, paid, and organic channels to drive demand and customer acquisition
Own and optimize paid media campaigns across search, social, and sponsored content to maximize ROI
Drive pipeline and revenue through a wide variety of growth initiatives, including partner & co-marketing, sponsored content, and influencer marketing
Lead lifecycle marketing efforts, including email automation, nurture campaigns, and CRM strategies, to improve customer engagement and retention
Collaborate with Sales to refine the MQL to SQL conversion process and improve pipeline efficiency
Drive website conversion rate optimization (CRO) to increase lead generation and engagement
Partner with Product and Content teams to create compelling campaigns supporting demand generation and product adoption
Define and track key performance metrics, applying data insights to refine marketing efforts

What we offer

22 days of PTO plus public holidays
401k Match
Medical, Dental, and Vision Insurance
Maternity and Paternity Leave

Fulltime

Senior Lifecycle & Marketing Operations Manager

This role is the cornerstone of our marketing team’s next phase. You will be res...

Location

United States , Chicago

Salary:

125000.00 - 155000.00 USD / Year

Provi

Expiration Date

Until further notice

Requirements

3-5 years of Lifecycle Marketing Expertise: Proven experience designing and optimizing multi-stage lifecycle programs (onboarding, retention, reactivation, win-back) with a deep understanding of segmentation, personalization, and behavioral triggers
Operational Excellence: Strong background in marketing operations, including process development, workflow automation, and campaign execution
Technical Proficiency: Hands-on expertise with marketing automation and CRM platforms (especially HubSpot) and reporting/analytics solutions
Analytical Mindset: Data-driven approach to measuring, analyzing, and optimizing marketing performance
Channel Mastery: Advanced knowledge of email marketing, including deliverability, segmentation, and content strategy. Familiarity with other digital channels (paid search, SEO, partner referrals) is a plus
Strategic Communication: Exceptional written and verbal communication skills. Ability to craft compelling messaging and collaborate effectively across teams and with external partners
Adaptability & Growth Orientation: Comfort with ambiguity and change. Eagerness to learn, experiment, and scale programs as Provi grows and the industry evolves

Job Responsibility

Lifecycle Program Leadership: Architect and manage always-on lifecycle marketing programs, including onboarding, reactivation, retention, and win-back campaigns. Ensure these programs are highly segmented and personalized for diverse segments (e.g., bars, restaurants, liquor stores) and regional markets
GTM Execution: Serve as the operational backbone for all GTM launches, such as new market entries and strategic partnerships. Develop scalable processes that prevent execution risk and drive seamless campaign rollouts
Acquisition & Conversion Optimization: Drive first-order conversion and accelerate the path from sign-up to order by leveraging data-driven segmentation, targeted messaging, and campaign automation. Monitor and improve key funnel metrics, including first-order conversion rate, time-to-first-order, and searcher-to-orderer conversion
Email & Channel Operations: Oversee the creation, delivery, and optimization of all lifecycle email communications, including onboarding series, seasonal promotions, newsletters, product updates, and re-engagement campaigns. Ensure messaging is actionable, relevant, and drives both direct and indirect conversions
Marketing Operations & Technology: Own the marketing technology stack, including HubSpot CRM, marketing automation platforms, consent management, and integrations with analytics and reporting tools. Develop and maintain workflows, manage audience segmentation, and ensure compliance with privacy regulations
Analytics & Reporting: Establish and track KPIs tied to business outcomes. Analyze campaign performance, generate actionable insights, and iterate on programs to maximize ROI
Cross-Functional Collaboration: Partner closely with product, publishing, sales, and customer success teams to share insights, align on messaging, and coordinate multi-channel campaigns. Facilitate feedback loops to continuously improve lifecycle touchpoints

What we offer

Health, Dental, Vision, 401(k) with match, Commuter Perks, Long/Short Term Disability, Employee Assistance Program, Unlimited PTO, and Paid Parental Leave

Fulltime