Senior Lifecycle Marketing Manager

• Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io
• Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
• Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
• Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows
• Adapt campaigns for international markets with diverse user needs, considering cultural nuances, time zones, and local behaviors
• Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback

• 5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
• customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
• B2C and B2B chops with understanding of how to market to both individual consumers and business customers
• Global experience managing campaigns for international, multi-market user bases
• Data-driven mindset with comfort using analytics tools, building dashboards, and letting data guide decisions
• Experimental rigor with ability to design proper A/B tests, understand statistical significance, and move fast
• Excellent writing skills with ability to craft compelling, on-brand copy that drives action

• Experience with internationalization and localization programs
• Familiarity with PLG (product-led growth) strategies and metrics
• SQL or data analysis skills
• Already a Gamma user who understands the product deeply

competitive equity