Senior Lifecycle Marketing Manager Job at EarnIn (Mexico City)

New

Senior Lifecycle Marketing Manager

We’re seeking a self-starter and results-driven lifecycle marketer to lead our e...

Location

Mexico , Mexico City

Salary:

Not provided

EarnIn

Expiration Date

Until further notice

Requirements

4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
Strong attention to detail, with a sense of achievement when finding errors during QA
HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)

Job Responsibility

Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
Proactively identify and execute new opportunities that provide incremental value to Community Members

What we offer

healthcare
internet and cell phone reimbursement
learning and development stipend
potential opportunities to travel to our Mountain View headquarters

Fulltime

New

Senior Lifecycle Marketing Manager

Location

Australia , Sydney

Salary:

125000.00 USD / Year

Hapana

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B SaaS marketing, CRM/lifecycle marketing, demand generation, or growth marketing roles
Proven experience owning and optimizing end-to-end lead lifecycle programs from MQL through pipeline generation with analytical mindset
Strong hands-on experience with HubSpot CRM and Marketing Hub, including workflows, automation, segmentation, lead scoring, reporting, and lifecycle management
Practical experience leveraging AI-powered tools and automation to improve SDR/BDR efficiency, campaign execution, content workflows, personalization, and reporting
Experience working closely with Revenue Operations and Sales teams to optimise funnel performance, pipeline visibility, lead qualification frameworks, and GTM operational processes
Strong working knowledge of Google Analytics (GA4), Google Ads, and LinkedIn Campaign Manager, with the ability to measure campaign effectiveness and pipeline impact
Experience managing CRM integrations and GTM tooling, including Chili Piper and other lead routing, enrichment, or automation platforms
Demonstrated experience building and scaling ABM programs for enterprise or mid-market accounts
Experience executing integrated campaigns across email, nurture, events, paid acquisition, and outbound motions
Experience using Notion or similar project/documentation platforms to manage cross-functional marketing initiatives and operational processes

Job Responsibility

Lead the demand generation and lead journey from MCL to MQL, including lifecycle design, nurturing, and sales handover to improve conversion and pipeline quality
Lead the adoption and optimisation of AI-powered workflows across CRM, lifecycle marketing, AI SDR/BDR operations, and GTM intelligence to improve lead qualification, conversion efficiency, personalization, forecasting visibility, and operational scale
Drive lifecycle marketing strategy and campaign execution within the CRM, partnering closely with the RevOps to optimise customer journeys, segmentation, nurture programs, and conversion performance across the funnel
Build and optimise full-funnel lifecycle programs across acquisition, customer engagement, expansion, and retention to maximise LTV and revenue growth while owning lifecycle performance analysis and experimentation strategy
End-to-end HubSpot website integration, including analytics, forms, CTAs, automated email journeys, workflows, and lifecycle tracking to support lead capture, nurturing, and conversion optimisation
Lead integrated campaigns (email marketing, nurture programs, and events) optimizing sequencing, personalization, and timing to support longer buying cycles and enterprise decision-making
Own ABM strategy, execution, and performance for priority segments and target accounts, driving enterprise pipeline through integrated campaigns aligned to product and ICP
Act as a cross-functional partner across Marketing, Sales, Product Marketing, and Revenue Operations to operationalise GTM strategy, align lifecycle execution to company growth priorities, and improve enterprise revenue outcomes

Fulltime

Senior Lifecycle Marketing Manager

You'll own the user journey from first touch to power user, designing and optimi...

Location

United States , San Francisco

Salary:

150000.00 - 195000.00 USD / Year

Gamma

Expiration Date

Until further notice

Requirements

5–8 years of marketing experience with 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs
customer.io expertise with experience building and managing complex lifecycle campaigns and deep knowledge of the platform
B2C and B2B chops with understanding of how to market to both individual consumers and business customers
Global experience managing campaigns for international, multi-market user bases
Data-driven mindset with comfort using analytics tools, building dashboards, and letting data guide decisions
Experimental rigor with ability to design proper A/B tests, understand statistical significance, and move fast
Excellent writing skills with ability to craft compelling, on-brand copy that drives action

Job Responsibility

Design and execute lifecycle marketing campaigns across email, in-app, and push notifications, building sophisticated automation flows in customer.io
Optimize key conversion points including onboarding completion, first meaningful creation, free-to-paid conversion, and Weekly Active Creator status
Run rigorous A/B tests on messaging, timing, and campaign structure, analyzing performance and user behavior data to inform strategy
Increase user activation rates, improve conversion at critical funnel stages, and reduce time-to-value through optimized onboarding flows
Adapt campaigns for international markets with diverse user needs, considering cultural nuances, time zones, and local behaviors
Partner with Marketing, Product, and Customer Experience to align lifecycle campaigns with brand voice, coordinate feature launches, and incorporate user feedback

What we offer

competitive equity

Fulltime

Senior Lifecycle Marketing Manager

Replit is the agentic software creation platform that enables anyone to build ap...

Location

United States , Foster City

Salary:

165000.00 - 215000.00 USD / Year

Replit

Expiration Date

Until further notice

Requirements

8+ years in B2C/B2B lifecycle marketing, CRM, or growth marketing with experience managing both consumer self-service and B2B sales-led motions
Proven track record building lifecycle marketing from zero-to-one as the first or early lifecycle marketing hire at a growth-stage company
Expert-level knowledge of email marketing and push notification best practices, including deliverability, engagement optimization, and compliance
Hands-on experience with marketing automation platforms (Braze, Iterable, Customer.io, Marketo, or similar) and building lead nurturing programs for B2B audiences
Strong track record improving conversion rates, retention, and LTV through experimentation with A/B testing, paywall optimization, and in-app messaging tools
Strong analytical capabilities – you use data to inform strategy, design experiments, and measure impact
Experience partnering with Product and Engineering to define requirements and implement technical solutions
Knowledge of compliance requirements (CAN-SPAM, GDPR, CCPA) and privacy-first communication strategies

Job Responsibility

Own and execute omni-channel lifecycle marketing for B2C and B2B
Build email, push notification, and in-app messaging strategy across the customer journey for consumer and business audiences
Drive product-led onboarding, activation, and monetization campaigns for individual users
Build lead nurturing programs for B2B prospects and create segmentation strategies that route high-value users to sales teams
Optimize channel performance metrics (open rates, CTR, conversion, retention, LTV)
Build lifecycle marketing infrastructure from scratch
Partner with RevOps/Marketing Ops and Engineering to implement marketing automation platforms
Stand up communication channels and establish workflows from onboarding to nurture to re-engagement
Create segmentation frameworks tailored to consumer and developer personas and ensure compliance with CAN-SPAM, GDPR requirements
Drive engagement through testing and optimization

What we offer

Competitive Salary & Equity
401(k) Program with a 4% match
Health, Dental, Vision and Life Insurance
Short Term and Long Term Disability
Paid Parental, Medical, Caregiver Leave
Commuter Benefits
Monthly Wellness Stipend
Autonomous Work Environment
In Office Set-Up Reimbursement
Flexible Time Off (FTO) + Holidays

Fulltime

Senior Lifecycle Marketing Manager

As the Senior Lifecycle Marketing Manager, you will build, test, and optimize in...

Location

United States , New York City

Salary:

150000.00 - 180000.00 USD / Year

EliseAI

Expiration Date

Until further notice

Requirements

8+ years of experience in lifecycle, demand generation, CRM, or growth marketing roles — ideally in a B2B SaaS, AI, or technology company
Proven success driving measurable results across lead nurturing, conversion, and customer retention programs
Hands-on experience managing multi-channel campaigns across email, digital advertising, direct mail, SMS, in-app, and event channels
Strong understanding of marketing funnels, lead scoring, and lifecycle stages — from awareness through retention
Experience with marketing automation and CRM platforms
Comfort working with data, analytics, and attribution models to measure campaign performance and optimize ROI
Skilled in segmentation, personalization, and testing frameworks (A/B and multivariate) to drive engagement and conversion
Excellent copywriting and messaging skills tailored to each stage of the buyer journey
Demonstrated ability to collaborate cross-functionally with sales and other marketing teams to align lifecycle programs with business goals
A track record of scaling campaigns through automation and system integration

Job Responsibility

Attract and nurture prospects: Design mid and bottom funnel campaigns that educate and engage potential customers, increasing the conversion of MQLs into opportunities and accelerating sales pipeline velocity
Convert leads to customers: Develop targeted nurture tracks, triggered campaigns, and personalized journeys that accelerate demo requests customer acquisition
Retain and grow existing customers: Create onboarding and engagement programs that maximize product adoption, customer satisfaction, and lifetime value
Leverage full-channel mix: Coordinate across email, paid and organic digital campaigns, direct mail, field and virtual events, SMS, and more to deliver cohesive, high-impact experiences across the prospect and customer journey
Test, measure, and optimize: Use data to refine audience segmentation, creative, and messaging strategies. Continuously experiment with channel mix, cadence, and personalization to improve conversion rates

What we offer

Equity in the company
Medical, Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Fitness & home services stipend to cover part of your expenses so you can focus on what matters
A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
Unlimited vacation and paid holidays
We'll cover relocation packages and make the move exciting, not painful!

Fulltime

Senior Manager, Lifecycle Marketing

We are looking for a strategic and execution-oriented Senior Lifecycle Marketing...

Location

United States , New York; Austin; King of Prussia

Salary:

120000.00 - 130000.00 USD / Year

Fin Capital

Expiration Date

Until further notice

Requirements

Bachelor’s degree or equivalent experience
6+ years of experience in lifecycle marketing, marketing automation, or customer engagement roles
Deep, hands-on experience with HubSpot workflows, segmentation, and lifecycle automation
Strong understanding of customer lifecycle strategy, behavioral triggers, and personalization at scale
Proven ability to work cross-functionally and influence without direct authority
Strong analytical skills with the ability to translate engagement data into actionable insights
Exceptional organizational skills and attention to detail
Comfort operating in a fast-paced, evolving environment

Job Responsibility

Lead the strategy, build, and ongoing optimization of fully automated, trigger-based lifecycle programs primarily powered by HubSpot
Define scalable customer segmentation, own the end-to-end lifecycle communications journey, and continuously iterate based on performance, engagement, and customer behavior
Evolving Vestwell’s lifecycle approach beyond email — pushing toward more omni-channel, behavior-driven experiences — while maintaining clear documentation, governance, and performance visibility across all lifecycle touchpoints
Design, build, and manage fully automated HubSpot workflows triggered by customer behavior, lifecycle stage, product usage, and operational milestones
Ensure lifecycle programs scale efficiently while maintaining personalization and relevance
Maintain strong QA, governance, and change management practices across all workflows
Create and maintain scalable, dynamic customer segmentation frameworks that power lifecycle programs and one-to-many email launches
Partner with data, product, and operations teams to ensure segmentation logic is accurate, actionable, and durable
Continuously refine segmentation based on performance insights and evolving business needs
Act as the single point of contact and strategic owner for customer communications across Product, Operations, Marketing, Sales, and Customer Success

What we offer

Competitive health coverage
Generous vacation offering
Hybrid office policy
Great 401(k) plan

Fulltime

Senior Manager, Lifecycle Marketing

We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing t...

Location

United States

Salary:

114000.00 - 203000.00 USD / Year

Ethos

Expiration Date

Until further notice

Requirements

8+ years of progressive experience in marketing
3+ years of experience in a leadership role, managing and developing marketing teams
Experience working in a fast-paced startup environment with a bias for impact
Analytical rigor and comfort with segmentation, testing, and performance optimization
Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences

Job Responsibility

Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns
Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention
Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels
Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
Create cohesive customer journeys that span awareness through retention
Drive content, creative, and campaign execution in partnership with internal teams and external partners
Partner with product marketing to translate positioning into channel ready programs
Work cross functionally with Sales to support ABM, events, and field activation

Fulltime

Senior Manager, Growth Marketing, Marketing Technology

As the Senior Growth Marketing Manager, Marketing Technology, you will serve as ...

Location

United States , New York

Salary:

150000.00 - 160000.00 USD / Year

Strava

Expiration Date

Until further notice

Requirements

7+ years of experience in marketing technology, marketing automation, or lifecycle marketing
At least 3 years in a systems or platform ownership role
Cross-channel MarTech experience spanning both lifecycle/CRM (email, push, in-app, SMS) and acquisition tech (MMPs, ad platform integrations, attribution, privacy/consent compliance)
Deep technical proficiency with enterprise marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Hands-on experience with platform configuration, data integration (APIs, JSON, ETLs), and system design
Strong grasp of data flows between 1P and 3P systems
Proven ability to partner with Engineering to define requirements, translate business needs into technical specs, and collaborate on custom solutions
Excellent communication and stakeholder management skills
Experience leading platform migrations or consolidations is strongly preferred

Job Responsibility

Own the configuration, health, and evolution of Strava’s consolidated marketing automation platforms, driving continuous optimization at scale
Architect self-service systems that enable Marketing to independently execute high-quality campaigns — with strong adoption, documentation, and governance
Lead complex MarTech solutioning for advanced use cases, including real-time personalization, cross-channel orchestration, experimentation frameworks, and emerging channel capabilities
Partner closely with Comms Platform Engineering — translating Marketing needs into build requirements and leveraging deep 3P expertise to shape scalable 1P solutions
Extend MarTech foundations to Acquisition, supporting paid media execution, attribution, and compliance across the full funnel
Drive AI adoption where it delivers real impact, maximizing in-platform capabilities, prototyping new solutions, and informing Engineering’s roadmap

What we offer

Offers Equity

Fulltime

Select Country

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