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Senior/Lead User Acquisition Manager

Ukraine; Poland, Kyiv · Job Posted February 20, 2026
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Job Description

We’re looking for a sharp, data-driven User Acquisition Manager to take our growth engine to the next level. In this role, you’ll own acquisition strategy, test new funnels, and work closely with product and creative teams to turn insights into real business results. There is a strong opportunity for rapid growth into a lead role.

Job Responsibility

  • Launch, manage, and scale Meta (Facebook & Instagram) campaigns across Tier 1 markets
  • Track and optimize key metrics — CAC, LTV, ROI — and directly influence revenue growth
  • Build and improve automated workflows for campaign management, creative testing, and reporting
  • Collaborate closely with Creative, Growth, and Product teams
  • Proactively suggest and test new hypotheses to push performance forward

Requirements

  • 3+ years of experience in performance marketing
  • Hands-on experience with Meta Ads, Google Ads, TikTok Ads
  • Think analytically and structurally, and know how to turn data into action
  • Bring a test-and-learn mindset, move fast, and thrive in fast-moving teams
  • Have B2+ English, comfortable working across English-speaking markets
  • Mix of creativity and logic — you can brainstorm a bold ad angle and calculate CAC within the same breath

Nice to have

  • Familiarity with tools like Tableau, Airtable, Amplitude, AppsFlyer
  • Experience in Tier 1 markets: US, UK, Canada, Australia
  • Comfortable using AI tools like ChatGPT or NotebookLM
  • Prior experience in fast-growing B2C startups

What we offer

  • Competitive compensation
  • Office in Warsaw or Kyiv, with perks (lunches, gym, health insurance)
  • Full ownership of your performance area and a say in growth strategy
  • Support from an experienced team with multiple successful exits
  • Access to internal communities in marketing, product, and payments
  • A meaningful mission — Leaply is about helping people live better lives, every day

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