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Senior / Lead Product Marketing Manager, New Products

United States, San Francisco 170000.00 - 200000.00 USD / Year · Job Posted February 18, 2026
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Job Description

We are looking for a Product Marketing Manager (experience dependent, we are open to hiring Senior up to Lead level) who will be responsible for managing the go-to-market strategy, positioning, and sales enablement programs for Zip’s emerging offerings. The ideal candidate for this position is a product marketing champion with exceptional communication abilities, creative flair, and strong analytical skills. You’re someone who can both build and execute, operate without a set playbook, and thrive in a fast-paced environment. As a strategic cross-functional partner, you’ll drive alignment across our go-to-market, product, design, and engineering teams and engage in meaningful research with customers and the broader market. Example initiatives include spearheading launches of innovative procurement products, creating tools to boost sales effectiveness in new segments, interacting with analysts and trade press, and delivering presentations to customers, partners, and internal audiences.

Job Responsibility

  • Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip’s portfolio of products
  • Develop narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners
  • Partner with internal teams to create compelling content (one-pagers, sales pitches, webinar presentations, blogs, webpages, whitepapers, customer stories, etc.) that generate pipeline and accelerate sales
  • Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats
  • Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate our solution
  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement
  • Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscape

Requirements

  • 5+ years of product marketing experience in a fast-paced, B2B SaaS company
  • Mastery of foundational product marketing skills (messaging & positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, market research, etc.)
  • Proven track record of building and maintaining strong relationships with product management and other cross-functional teams
  • Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
  • Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals
  • Strong project management skills in order to plan and execute multiple projects simultaneously
  • An ability to work both independently and collaboratively
  • Bachelor's degree or higher in a related field of study

Nice to have

  • Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space
  • Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle
  • Master’s degree or MBA

What we offer

  • Start-up equity
  • Full health, vision & dental coverage
  • Catered lunches & dinners for SF employees
  • Commuter benefit
  • Team building events & happy hours
  • Flexible PTO
  • Apple equipment plus home office budget
  • 401k plan
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