Senior Lead Product Manager – Business Card Growth & Acquisitions, Wells Fargo

Wells Fargo

Location:
United States, Wilmington

Category:
Finance

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Wells Fargo is seeking a Senior Lead Product Manager to drive the strategic development and execution of omni-channel marketing initiatives for Signify by Wells Fargo, our Business Credit Card Program. This role is pivotal in accelerating customer acquisition and growth through innovative digital marketing strategies.

Job Responsibility:

Advise experienced leadership to develop or influence business plans, business requirements, direct product design and implementation for complex business and technical needs
Lead cross-functional collaboration with business partners, vendors, and internal stakeholders to align marketing strategies with enterprise goals and policies
Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement
Provide strategic vision and thought leadership to senior executives on large-scale, enterprise-wide marketing initiatives
Define and execute the marketing roadmap, ensuring timely delivery of complex, high-impact programs
Monitor performance metrics and continuously optimize campaigns based on insights and analytics
Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Requirements:

7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience
Experience in Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media

Nice to have:

Experience in B2B or small business credit card marketing
Proven success in leading omni-channel marketing campaigns, particularly in digital acquisition
Strong analytical skills with experience using data to inform strategy and decision-making
Excellent communication and stakeholder management skills
Familiarity with agile marketing methodologies and tools
Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
Demonstrated track record of effective influencing and collaboration at all levels
Exceptional problem solving abilities
Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
Excellent written and oral communication skills with ability to clearly communicate results

Additional Information:

Job Posted:
September 24, 2025

Expiration:
October 01, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Lead Product Manager – Business Card Growth & Acquisitions