Senior Lead, MMM Insights & Media Optimization Job at Dell (Round Rock)

Global Head of Media

Owns the global full-funnel media strategy and budget end-to-end. This role is t...

Location

Netherlands , Hilversum

Salary:

Not provided

Hunkemöller

Expiration Date

Until further notice

Requirements

10+ years in global media/marketing leadership roles, ideally within tech, e-commerce, or data-driven retail
Proven experience owning large-scale media budgets with clear ROI delivery
Exceptional analytical skills: ability to interpret MMM, attribution, and real-time performance data and translate into budget decisions
Experience with AI, automation tools, and advanced analytics platforms for media optimization
Strong commercial mindset: balances brand building with performance-driven growth
Influential leader with ability to drive alignment across senior stakeholders and agencies

Job Responsibility

Full-Funnel Media Budget Ownership: Owns 100% of the global media budget across all channels (TV, OOH, digital, social, search, programmatic, affiliates, retail media)
Makes final decisions on media allocation between markets, channels, and funnel stages
Balances short-term ROI with long-term brand salience, ensuring efficiency without under-investing in awareness
Strategic Leadership & Planning: Defines the global media strategy in alignment with CMO and overall marketing/brand strategy
Decides on the optimal channel mix, investment levels, and media partners for each stage of the funnel
Translates MMM, consumer insights, and performance learnings into clear allocation decisions
Performance, Analytics & Optimization: Highly analytical role: acts as the internal expert on media performance, ROI, and efficiency
Continuously optimizes spend using MMM, attribution models, advanced analytics, and AI-driven tools
Creates a clear link between every euro spent and the commercial or brand return it provides
Owns KPIs across reach, awareness, traffic, ROAS, and cost per conversion

Fulltime

Senior Director, Affiliate Marketing

The Senior Director, Enterprise Affiliate Marketing is a delivery leader at Gen3...

Location

Salary:

Not provided

Gen3 Marketing

Expiration Date

Until further notice

Requirements

Exceptional command of affiliate campaign/program performance insights
Proactive contingency planning
Strong forecasting capabilities
Experience in driving performance, profitability, and long-term growth across a portfolio of enterprise-level affiliate accounts
Experience leading multi-layered client service teams managing complex, high-value client partnerships
Experience in strategic operation and coaching
Experience in executive client strategy, internal forecasting, and real-time performance troubleshooting
Experience in building and maintaining strong relationships with Enterprise leadership, affiliate networks and media partners
Experience in forecasting and financial stewardship
Experience in performance insights and optimization

Job Responsibility

Own health and growth of assigned enterprise client books (retention, revenue, margin, expansion, MTA utilization, MMM education and stewardship)
Serve as an escalation point for enterprise clients, leading/shaping QBRs and annual plans
Build and maintain strong relationships with Enterprise leadership, affiliate networks and media partners
Partner with Delivery Leaders on portfolio strategy, P&L direction, and resourcing models
Lead ongoing forecasting cadence across enterprise portfolios
validate assumptions and risk buffers
Drive Director accountability to pacing discipline and forward-looking planning
Use forecasts to guide prioritization, investment decisions, and staffing
protect margin
Manage team-level budgets aligned to strategic outcomes

Fulltime

EU Marketing Science and MMM Manager

This role leads A&M Measurement and Optimization across key European Anchor Mark...

Location

Poland , Warszawa; Kraków

Salary:

Not provided

Pepsico

Expiration Date

Until further notice

Requirements

5+ years of experience in Marketing Insights and Data Analytics across research agencies, consultancy, or client-side roles
A strong track record in delivering Marketing Mix Modelling and Media effectiveness insights
Exceptional analytical acumen and strategic thinking
Proven leadership in matrixed environments
Strong influencing and communication skills
Advanced project and program management capabilities
Deep understanding of data-driven marketing
High proficiency in data visualization and storytelling tools
Global mindset and agility
Fluent English & Polish

Job Responsibility

Lead A&M Measurement and Optimization program across 6 EU markets: E2E project management
Manage actual media and sales data collection for respective market
Supervise modelling
Translate modeling into actionable business impact
Drive A&M optimization across the ecosystem
Influence and govern change at senior levels
Quantify and communicate value creation
Lead cross-market Marketing Science initiatives
Lead and scale a high-performing team

Senior Manager, Marketing Science

The Sr. Manager of Marketing Science drives and executes strategic initiatives t...

Location

United States , Bannockburn

Salary:

137000.00 - 215270.00 USD / Year

BioLife Plasma Services

Expiration Date

Until further notice

Requirements

Bachelor’s and/or master’s degree in any area of social science, business, marketing, advertising, or a closely related field
Experience with data analytics from end-to-end, i.e., including ideation, proposal creation, getting stakeholder buy-in, gathering requirements, designing analytics models/solutions, building prototypes, and working with IT/Data Science teams to deploy and scale solutions
7+ years of experience in advanced analytics and statistical modeling in the areas of business performance analysis, forecasting, promotion and media effectiveness and optimization, and consumer behavior
Excellent verbal and written communication and presentation skills. Able to communicate effectively to all levels of the organization, including senior leadership
Bring a growth mindset, curiosity, positivity, intuitive thinking, and a passion for excellence
Extensive experience across many areas of marketing science
MMM, MTA, Loyalty, Website, Surveys, Paid/Owned/Earned Media
Experience with SQL, Python, and R for data analysis and model development
Strong analytical skills with a solid foundation in many of the following statistical and AI/ML methods: regression analysis (continuous, categorical, survival, time-series, and count models, etc.)
classification (CART, SVM, Neural Networks, etc.), clustering (k-means/medoid, hierarchical, self-organizing maps, etc.), and other AI/ML techniques

Job Responsibility

Lead marketing science initiatives in the development and execution of advanced analytics to support marketing strategies and goals
Provide thought leadership on marketing measurement techniques, including the trade-offs between controlled experiments, natural experiments, and multivariate statistical models for different situations
Partner with our media agency to ensure we are maximizing the output of our media mix model (MMM) partner
Deep understanding and experience with creating and managing marketing attribution solutions, i.e., multi-touch attribution (MTA). Ability to build/maintain in-house solutions and/or work with outside partners as necessary
Identify and maintain marketing analytics key performance indicators (KPIs) to track and measure performance
Partner with data scientists, IT, and consultants to develop advanced analytical models and dashboards related to marketing
Ability to perform statistical analyses and tests to quantify the business value of an opportunity
Familiarity with AI/ML applications in marketing
Ensure the accurate and timely delivery of marketing performance reports and insights
Able to translate data into contextualized insights that can be shared across the business

What we offer

Medical, dental, vision insurance
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
Up to 80 hours of sick time per calendar year
Accrue up to 120 hours of paid vacation (for new hires)

Fulltime

Vp, Media Strategy

We are seeking a VP, Strategy to serve as the strategic lead for one of Jellyfis...

Location

United States , New York, Chicago

Salary:

210000.00 - 250000.00 USD / Year

Jellyfish

Expiration Date

Until further notice

Requirements

Senior strategic leadership experience within an integrated or global agency, guiding complex, cross-disciplinary work for major brands
Deep expertise in audience strategy and full-funnel planning, with the ability to translate business goals into clear strategic direction
Strong capability in developing media strategies (audience, budget, channel mix) and partnering effectively with investment teams for activation
High analytical fluency, including experience using business data, MMM, and performance insights to inform strategic decisions
Comfortable applying advanced tools and GenAI technologies to elevate insight generation, planning efficiency, and integration
Exceptional leadership and communication skills, with experience mentoring strategists/planners and influencing senior stakeholders
Proven ability to work within multi-agency or integrated team structures, ensuring alignment across creative, media, analytics, and PR/influencer partners
Experience contributing to new business efforts and representing strategic thinking with clarity and confidence

Job Responsibility

Serve as the senior strategic lead for the business, guiding all cross-channel strategy infusing business planning, and lead the Integrated Agency Team
Ensuring all strategy work is audience-led and connects clearly from the creative idea through all channels and tactics
Lead the development of innovative media strategies and compelling campaign narratives derived from the integrated agency team (IAT) process, ensuring execution surprises and delights clients and drives measurable results
Own the development of media strategies and integrated media plans, including audience frameworks, budget allocation, and channel mix—partnering closely with the VP, Investment to ensure activation reflects strategic intent
Represent and advocate for the client’s goals at all stages of the planning process, maintaining strong senior relationships and providing clear guidance that ladders up to business objectives
Ensure all plans are grounded in business data such as our MMM (Now/Next/Soon) and built to achieve measurable business goals, partnering with Investment Analytics and Data Science to translate performance signals into actionable strategic recommendations
Champion and operationalize the use of Brandtech Group technology and tools to elevate strategic insights, improve workflow efficiency, and enhance integration between creative, media, and analytics
Oversee the proper use of planning tools and ensure teams understand their role, underlying methodologies, and application in building robust, data-informed plans
Lead integrated reviews of all client work—including quarterly planning reviews and post-launch evaluations—identifying strategic opportunities, learnings, and optimizations
Evangelize best-in-class strategic and media planning work across Jellyfish, sharing case studies, learnings, and inspiring high standards across the global network

What we offer

Discretionary annual bonus scheme
401k retirement plan
Healthcare, vision and dental insurance
Short and long-term disability and life cover
Work remotely for up to 60% of your days
Flexible working hours (shape your day between 8am. and 6:30pm)
Accumulate one paid day each month (2 hours per week) for self-development
Access to Jellyfish Learn
14 weeks of paid leave for primary caregivers
4 weeks of paid leave for secondary caregivers

Fulltime

New

Senior Director, Marketing Media

GEICO is seeking an innovative Sr. Director, Media to lead the modernization of ...

Location

United States , Chevy Chase; New York City

Salary:

195000.00 - 315000.00 USD / Year

Geico

Expiration Date

Until further notice

Requirements

15+ years of experience in media planning, buying, and strategic partnership development
Advanced knowledge of both traditional and digital media channels
Ability to plan at both the local and national levels
Experience leading high performing teams
Experience working on portfolio brands is a plus
Successful track record of providing strategic recommendations and performance analyses to senior leadership
Well-versed in audience development/activation (1/2/3P data)
Experience with analytical models such as MMM
Deep understanding of how to leverage models to forecast spending and attribution
Previous Upfront planning experience, directing negotiations with suppliers

Job Responsibility

Engage with GEICO officers and senior leadership across the enterprise, along with external agency and sales executives
Represent the company’s interests in key media engagements to ensure program efficacy across all areas of investment
Build and foster strong partnerships with GEICO agencies and marketplace partners to achieve best-in-class programs, processes and governance
Responsible for intaking business goals and strategies, and translating them into actionable media strategies, including emerging media assessment, creative media solutions and KPI frameworks
Design annual and half-year media strategies across GEICO’s end-to-end marketing funnel for seven individual product lines, while managing to overall brand initiatives
Develop comprehensive audience strategies and optimal targeting approaches to engage priority growth audiences, then brief performance marketing team for appropriate addressable builds utilizing a range of 1PD and syndicated data sources
Deliver hands-on negotiation leadership on high profile investment agreements
Oversee quarterly delegation of a $1B+ Media budget across offline and digital media partners, across dynamic national and local business priorities
Lead marketplace engagements and negotiations, including but not limited to video upfronts and platform JBPs
Develop and implement detailed research and analytics solutions that provide modeling inputs for ROI projections and measurement, inclusive of MMM and other business impact modeling

What we offer

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
Financial benefits including market-competitive compensation
a 401K savings plan vested from day one that offers a 6% match
performance and recognition-based incentives
and tuition assistance
Access to additional benefits like mental healthcare as well as fertility and adoption assistance
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

Fulltime

New

Linear/Streaming Lead

Kalshi is seeking a strategic and data-driven TV Lead to own our national and st...

Location

United States , New York

Salary:

180000.00 - 320000.00 USD / Year

Kalshi

Expiration Date

Until further notice

Requirements

5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
Established relationships with networks, stations, and media vendors a strong plus
Proven experience optimizing campaigns based on data and measurable KPIs
Excellent negotiation skills, analytical thinking, and attention to detail
Ability to thrive in a fast-paced, experimentation-heavy environment
Bachelor’s degree required
relevant marketing, advertising, or communications background preferred

Job Responsibility

Develop, execute, and optimize Kalshi’s TV buying strategy across national and local markets
Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
Identify high-value placements and inventory opportunities based on audience behavior and Kalshi’s target customer segments
Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
Monitor pacing and performance in real time
quickly adjust flighting, placements, and spend to maximize ROI
Build and maintain strong relationships with networks, stations, DSPs, and media partners
Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency
Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals

What we offer

equity

Fulltime

New

Senior Manager, Marketing Portfolio and Analysis

We are looking for a strategic, data-driven marketing leader to oversee portfoli...

Location

United States , San Francisco

Salary:

138000.00 - 210000.00 USD / Year

Airwallex

Expiration Date

Until further notice

Requirements

8+ years of experience in performance marketing, marketing analytics, or growth finance, ideally within B2B SaaS or fintech
Proven success in building detailed, streamlined and scalable models for optimizing for efficiency and pipeline outcomes
Strong understanding of marketing funnel dynamics, from awareness to closed-won revenue
Excellent communication and executive-presentation skills
able to influence cross-functional decision-making
Deep comfort working with ambiguity, connecting disparate data sources, and building clarity through structure
Bachelor’s degree in Business, Marketing, Economics, or Data Analytics (MBA a plus)
Advanced proficiency with Excel / Google Sheets for budget modeling, pacing, and scenario planning
Strong experience with data visualization and BI tools (Looker, Tableau, Power BI, or Data Studio)
Hands-on familiarity with Salesforce (SFDC) and Marketo for campaign data validation and pipeline attribution

Job Responsibility

Own the U.S. paid media reporting, trade-off, investment portfolios insights and framework
Build scalable reporting and synthesized global analysis to help support management of budget pacing, forecasting, and scenario models
Partner with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI scenarios
Identify portfolio-level opportunities and trade-offs
Lead ongoing spend optimization check-ins (weekly and monthly)
Anchor on North Star metrics and reporting structure for performance marketing efficiency
Partner with Data, Analytics, and RevOps to ensure campaign data integrity across Salesforce, Marketo, and ad platforms
Build and maintain dashboards and scorecards
Own monthly business reviews (MBRs) and quarterly performance readouts with marketing and leadership stakeholders
Work cross-functionally to improve data capture, attribution, and channel-level insight granularity

What we offer

Offers Equity
Offers Bonus
Medical, dental, and vision insurance
401(k) plan
Short-term and long-term disability
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays

Fulltime

Senior Lead, MMM Insights & Media Optimization

Dell

Location:
United States , Round Rock

Category:
IT - Administration

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
February 19, 2026

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