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Senior Lead Marketing Strategy Consultant

https://www.wellsfargo.com/ Logo

Wells Fargo

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Location:
United States , Charlotte

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Category:
-

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Contract Type:
Not provided

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Salary:

139000.00 - 260000.00 USD / Year

Job Description:

Wells Fargo is seeking a Senior Lead Marketing Strategy Consultant within the Growth Marketing team to lead customer onboarding communications for new checking accounts. You will own the early tenure onboarding journey, designing multi‑channel programs that accelerate activation (funding, debit, direct deposit, mobile banking, alerts, paperless) and set the foundation for primacy and retention. You’ll leverage CRM platforms, build data‑driven experiments, and ensure compliance across all channels.

Job Responsibility:

  • Architect the end‑to‑end onboarding journey across email/SMS/push/in‑app/branch, aligning service communications with marketing to drive funding and early usage
  • Develop segmentation and event‑based triggers, implementing personalization at scale
  • Build a test‑and‑learn roadmap to improve activation velocity and reduce early closures
  • socialize results and scale winning experiments
  • Partner cross‑functionally (Product, Analytics/MarSci, Finance, Servicing, Tech/MarTech) to ensure operational readiness
  • Define KPI dashboards (funding rate, time‑to‑first‑deposit, debit activation, mobile login, alerts/paperless adoption, early closure) and report performance weekly
  • Act as a customer advocate, simplifying copy and instructions at key moments to reduce friction and confusion in early tenure
  • Serve as a thought leader, bringing in market best practices from banks/fintechs to evolve our onboarding playbook

Requirements:

7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice to have:

  • Previous experience developing and executing lifecycle/CRM marketing within financial services
  • ownership of onboarding/activation programs
  • Strong experimentation skill set and analytics fluency
  • experience partnering with data science on attribution and reporting
  • Demonstrated success leading cross‑functional work in regulated environments
  • Excellent communication and stakeholder management skills to influence and align cross-functional teams
  • Ability to think strategically and execute tactically in a fast-paced, results-driven environment
  • Familiarity with marketing technology platforms, CRM systems, and compliance considerations for incentive programs
What we offer:
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement

Additional Information:

Job Posted:
January 29, 2026

Expiration:
February 06, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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