Senior Lead Marketing Consultant – Digital Execution - Adobe Target

• Execution: Oversee and lead the day-to-day execution of digital content deployment across multiple platforms including SDL Tridion, WordPress, AEM, and Adobe Target
• Mentorship & Team Development: Provide hands-on mentorship to junior team members in Adobe Target, guiding them through the creation and validation of multi-variant tests and targeted offer builds
• Strategic Process Development: Design and implement scalable processes for digital content execution
• Collaborate to define and drive large-scale, cross-functional initiatives that enhance operational efficiency and campaign effectiveness
• Cross-Functional Collaboration: Partner with design and UX teams to assess feasibility and optimize execution of Adobe Target activities using the visual content editor and ensure alignment between creative concepts and technical capabilities
• Expert Advisory & Stakeholder Engagement: Act as a subject matter expert in Adobe Target, providing strategic guidance to leadership, cross-functional teams, and external vendors
• Influence campaign success through proactive engagement and thought leadership across the enterprise
• Training & Enablement: Develop and maintain comprehensive training materials and documentation to support onboarding and ongoing team development

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 5+ years Adobe Target: Deep proficiency in Adobe Target or similar testing/personalization platforms, including multi-variant testing and targeted offer builds
• 3+ years Digital Content Expertise: Advanced experience executing digital content across content management platforms such as SDL Tridion, WordPress, and Adobe Experience Manager (AEM)
• Technical Proficiency: Ability to read and interpret HTML and CSS to support content customization and troubleshooting
• Accessibility Knowledge: Strong understanding of web accessibility standards (e.g., WCAG) and experience conducting accessibility testing
• Adobe Suite Experience: Familiarity with Adobe tools including Real-Time CDP (RTCDP), AEM, Target, and Customer Journey Analytics (CJA)
• Project Leadership: Proven ability to lead multiple concurrent execution projects from planning through deployment
• Industry Experience: Experience in financial services or banking is preferred but not required
• Collaboration Skills: Strong ability to partner across teams and levels of the organization, fostering alignment and shared success
• Relationship Management: Skilled in building and maintaining trusted relationships with internal and external stakeholders

Industry Experience: Experience in financial services or banking is preferred but not required

• Relocation assistance is not provided
• Equal opportunity employer
• Accommodation for applicants with disabilities is available upon request