Senior Lead Marketing Consultant – Digital Content Execution – Adobe Target, Wells Fargo

Wells Fargo

Location:
United States, San Francisco ▼
Wilmington
Concord
Charlotte
West Des Moines

Category:
-

Contract Type:
Employment contract

Salary:

111100.00 - 237100.00 USD / Year

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Job Description:

Wells Fargo is seeking a Senior Lead Marketing Consultant on the Channel Operations – Digital Execution Team as part of Enterprise Marketing Services. In this role you will focus on supporting the execution/build needs to support Adobe Target activities. You will be responsible for leveraging the Adobe Target platform to build multi-variant tests and targeted content. This will also provide an opportunity to support content execution/build of offers through, Adobe Experience Manager, Wordpress, or SDL Tridion. Hands on execution/build experience with Adobe Target balanced with strategy, implementation consulting, and leading junior team will be necessary for success.

Job Responsibility:

Support day-to-day Adobe Target activity and target content builds to support multi-variant testing and targeted offers.
Mentor junior team on building Adobe Target activities to support multi-variant test and targeted offers builds.
Partner with design teams and support feasibility assessments for new Adobe Target activities (multi-variant and targeted offer builds) leveraging the visual content editor.
Support product and development teams in creating test activities in Adobe Target to support capability expansion.
Onboard and scale Adobe Target activity and targeted offer build to support growing needs for multi-variant testing and personalization
Provide execution/content build support for complex marketing content across multiple CMS platforms
Provide vision, direction, and expertise to more experienced leadership on implementing significant execution/build solutions that are large scale, highly complex initiatives across organizational boundaries requiring new strategies and thinking
Engage with partners, cross functional groups and business partners
Serve as subject matter expert in digital marketing execution – Adobe Target

Requirements:

7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Advanced experience working in Adobe Target or similar testing/personalization platform
Digital content execution experience across multiple content management platforms (SDL Tridion, WordPress, AEM)
Strong understanding of Accessibility Standards and testing for web content
Experience with Adobe Suite (RTCDP, AEM, Target, CJA)
Ability to read and understand HTML and CSS
Ability to simultaneously lead multiple projects from planning through execution.
Experience in financial services or banking ideal, but not required
Strong collaboration and partnering skills with all levels of the organization
Relationship management skills with the ability to build strong trusted relationships with business partners
Excellent verbal, written and interpersonal communications skills
Ability to manage in a matrixed organization environment
Proven ability to work in a fast paced, changing environment that values results
Quick learner that can learn processes and technical details

Nice to have:

Experience in financial services or banking ideal, but not required
Strong collaboration and partnering skills with all levels of the organization
Relationship management skills with the ability to build strong trusted relationships with business partners
Excellent verbal, written and interpersonal communications skills
Ability to manage in a matrixed organization environment
Proven ability to work in a fast paced, changing environment that values results
Quick learner that can learn processes and technical details

What we offer:

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

Additional Information:

Job Posted:
May 15, 2025

Expiration:
May 18, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Lead Marketing Consultant – Digital Content Execution – Adobe Target