Senior Lead Gen Specialist Job at Mass Software (Kolkata)

Senior Specialist, Marketing Operations

The Global B2B Marketing Operations team is looking for a Senior Specialist of M...

Location

India , Pune

Salary:

Not provided

Mastercard

Expiration Date

Until further notice

Requirements

Bachelor’s or master’s degree (MBA preferred) in marketing, business or a related field
5+ years of experience in marketing operations/automation
2+ years of hands-on experience in Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, and Intelligence Reports
Working knowledge of Adobe Experience Manager (AEM), Salesforce Sales Cloud, Cvent and Zoom/ON24
Experience designing ABM campaigns in 6sense/Demandbase
Strong technical skills in HTML, CSS, JavaScript, AMPscript, and SQL
Analytical mindset with the ability to derive insights and make recommendations
Self-driven, curious, and adaptable to fast-paced environments
Willingness to work EMEA hours (12:00 PM – 9:00 PM IST)

Job Responsibility

Create marketing materials to support lead gen campaigns across email, social and web: forms, landing pages, email, nurture journeys etc.
Implement A/B tests for emails and landing pages to drive engagement and conversion
Manage the lead lifecycle ensuring accurate and consistent lead capture, qualification, and routing through the lead funnel
Develop and run ABM and LinkedIn ad campaigns
Maintain content governance, metadata/taxonomy, and operational documentation
Lead end-to-end delivery of large-scale marketing initiatives
Analyze campaign performance and create dashboards and reports
Ensure compliance with branding, metadata accuracy, and global privacy regulations (GDPR, CAN-SPAM, CCPA)
Present insights, campaign results, and project plans to senior stakeholders
Recommend best practices for lead generation, scoring, nurturing, and campaign setup

Fulltime

New

Brand Manager

A hands-on, creative and commercially focused role leading marketing activity ac...

Location

United Kingdom , Brighton

Salary:

Not provided

360 Resourcing Solutions

Expiration Date

Until further notice

Requirements

Experience in a Brand, Marketing or Campaign role (agency or client‑side)
Proven lead gen, conversion and commercial performance experience
Strong brand, campaign and creative development capability
Ability to create or guide digital first content aligned with SEO/AEO/GEO
Confident briefing designers, photographers, videographers and agencies
Comfortable using marketing data to drive decisions and recommendations
Builds strong relationships across Sales, Operations, Product, Finance, Digital, CRM and Web teams
Skilled at managing multiple stakeholders (internal and external) and priorities
Clear communicator able to articulate brand and campaign requirements
Confident influencing and challenging where needed

Job Responsibility

Develop annual brand marketing plans and content calendars aligned to commercial objectives, supporting awareness, lead generation and repeat business
Deliver day-to-day marketing activity across digital, social, print, partnerships and events
Own media plan development and delivery, and relationship with publications
Brief and coordinate creative, design and digital teams to deliver integrated campaigns
Own and optimise the customer journey for your brands, working with Digital, CRM and Sales
Maintain strong understanding of brand positioning, audience insight and customer behaviour
Supporting the Head of Marketing on specific brand related projects
Own the content plan and calendars for your brand, creating purpose-led, digital first content
Work with designers & content creators to produce multi‑format assets (social, blogs, case studies, itineraries, brochures, email, video, presentations)
Ensure content follows digital best practice (SEO, AEO, AI search), drives visibility and supports engagement, enquiry or retention

What we offer

Competitive salary
Various employee discounts and offers
Contributory Pension scheme
Career progression opportunities

New

GenAI Delivery Lead - Senior Vice President

We are seeking a results-driven Generative AI practitioner with end-to-end exper...

Location

India , Pune; Chennai

Salary:

Not provided

Citi

Expiration Date

Until further notice

Requirements

Bachelor’s or Master’s degree in Computer Science, Data Science, AI, or a related field (PhD preferred)
Overall 14 years of experience
8+ years of experience in AI/ML, with at least 3 years in Generative AI
5+ years of leadership experience managing technical teams and delivering complex software or AI solutions
Extensive hands-on experience with AWS services and infrastructure related to AI/ML
A strong portfolio of projects showcasing the successful delivery of AI solutions into a production business environment
Deep knowledge of LLMs and advanced fine-tuning techniques
Proficient in Parameter-Efficient Fine-Tuning (PEFT) methods (LoRA, QLoRA, Adapter Tuning, Prefix Tuning), full fine-tuning, instruction tuning, and agentic AI techniques (RLHF, multi-task learning)
Expertise in model compression and quantization methods (AWQ, GPTQ, GPTQ-for-LLaMA)
Proficiency with optimized inference engines such as vLLM, DeepSpeed, and FP6-LLM

Job Responsibility

Execute the delivery roadmap for generative AI projects, ensuring alignment with business objectives and timelines
Manage the project lifecycle from ideation and scoping to deployment and post-launch support
Build, mentor, and manage a high-performing team of AI engineers and specialists
Foster a culture of execution, collaboration, and continuous improvement to successfully deliver on the AI roadmap
Oversee the design, development, and deployment of robust, scalable, and production-ready GenAI models
Ensure all solutions meet rigorous performance, security, and quality standards before and after deployment
Serve as the primary point of contact for GenAI delivery
Manage stakeholder expectations, communicate project progress, identify and mitigate risks, and ensure on-time and on-budget delivery
Collaborate closely with Data Mesh, Cloud Architecture, MLOps, and business unit teams to ensure the seamless integration and operationalization of AI models into our existing technology ecosystem
Drive the adoption of best practices in software development (CI/CD), MLOps, and project management (Agile/Scrum) within the AI team to ensure efficient and repeatable delivery

Fulltime

Senior Marketing Specialist

The Partners Marketing Manager is a key contributor to the growth and success of...

Location

United States

Salary:

70000.00 - 75000.00 USD / Year

Instructure

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
5–10+ years of experience in marketing execution, partner marketing, events, or demand gen—ideally in SaaS or edtech
Strong proficiency with Marketo (or equivalent) and working knowledge of campaign, nurture, or operational setup
Familiarity with Salesforce, ABM tools (Demandbase preferred), webinar platforms, and general martech components
Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously
Strong analytical capabilities—comfortable interpreting data and translating insights into action
Demonstrated creativity in storytelling, content creation, event promotion, or channel experimentation
A proactive, self-starting mindset with the ability to take initiative, see what needs to be done, and drive work forward independently

Job Responsibility

Value Storytelling & Content Execution: Help articulate and elevate the value of the Instructure Partner Program through updated website pages, collateral, case studies, partner spotlights, and ecosystem-focused content
Work cross-functionally with Customer Success and Sales to identify partner success stories and turn them into compelling marketing assets
Support creation and refinement of messaging that resonates with edtech companies evaluating partnership opportunities
Program Execution & Cross-Team Enablement: Ensure marketing tasks and partner program activities are executed accurately, on time, and with high-quality follow-through
Collaborate with Sales to support outreach efforts, improve lead handoff, and equip teams with updated decks, one-pagers, and partner-facing materials
Coordinate with Customer Success to identify case study candidates, gather testimonials, and communicate partner value through shared assets
Maintain clear project plans, documentation, and timelines to keep all stakeholders aligned
Database Growth, Reach Expansion & Channel Diversification: Contribute to expanding our partner prospect database through list building, segmentation, data hygiene, and research-driven sourcing
Explore and test new channels to reach edtech companies—such as ecosystem showcases, targeted nurtures, social amplification, content syndication, webinars, or spotlight programs
Recommend creative approaches for improving engagement and widening the reach of our partner value proposition

What we offer

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success
Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
Comprehensive wellness programs and mental health support
Annual learning and development stipends to support your growth
The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection

Fulltime

Senior Marketing Specialist

Instructure is seeking a Senior Marketing Specialist to enhance their Partners p...

Location

United States

Salary:

70000.00 - 75000.00 USD / Year

EdTech Jobs

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
5–10+ years of experience in marketing execution, partner marketing, events, or demand gen—ideally in SaaS or edtech
Strong proficiency with Marketo (or equivalent) and working knowledge of campaign, nurture, or operational setup
Familiarity with Salesforce, ABM tools (Demandbase preferred), webinar platforms, and general martech components
Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously
Strong analytical capabilities—comfortable interpreting data and translating insights into action
Demonstrated creativity in storytelling, content creation, event promotion, or channel experimentation
A proactive, self-starting mindset with the ability to take initiative, see what needs to be done, and drive work forward independently

Job Responsibility

Help articulate and elevate the value of the Instructure Partner Program through updated website pages, collateral, case studies, partner spotlights, and ecosystem-focused content
Work cross-functionally with Customer Success and Sales to identify partner success stories and turn them into compelling marketing assets
Support creation and refinement of messaging that resonates with edtech companies evaluating partnership opportunities
Ensure marketing tasks and partner program activities are executed accurately, on time, and with high-quality follow-through
Collaborate with Sales to support outreach efforts, improve lead handoff, and equip teams with updated decks, one-pagers, and partner-facing materials
Coordinate with Customer Success to identify case study candidates, gather testimonials, and communicate partner value through shared assets
Maintain clear project plans, documentation, and timelines to keep all stakeholders aligned
Contribute to expanding our partner prospect database through list building, segmentation, data hygiene, and research-driven sourcing
Explore and test new channels to reach edtech companies—such as ecosystem showcases, targeted nurtures, social amplification, content syndication, webinars, or spotlight programs
Recommend creative approaches for improving engagement and widening the reach of our partner value proposition

What we offer

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success
Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
Comprehensive wellness programs and mental health support
Annual learning and development stipends to support your growth
The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection

Fulltime

Marketing Director

U of Digital is looking for an experienced, director-level B2B marketer to work ...

Location

Salary:

Not provided

U of Digital

Expiration Date

Until further notice

Requirements

Proven experience in a senior or director-level generalist B2B marketing role, preferably in a freelance or consulting capacity
A track record of clear, measurable results (e.g., traffic acquisition, conversion optimization, list growth, customer acquisition, or paid media ROI)
Demonstrated ability to develop and execute holistic marketing plans, including both brand/awareness initiatives and direct response/demand generation
Ability to maintain focus, prioritization and accountability over multiple quarters
Expertise in lower-funnel marketing and funnel mechanics, including content engagement, email drip campaigns, and conversion optimization
Proficiency with marketing automation, CMS, and CRM tools (e.g., HubSpot) for campaign management and execution
A senior “doer” who is comfortable leading strategy while owning some hands-on execution
A passion for the advertising, marketing, and media industry with a focus on AI
Experience in selling courses or working within the professional training / e-learning / learning and development industry is a must-have
Experience marketing to big brands (e.g., AdAge top 100, Fortune 500), with a track record of success, is strongly preferred

Job Responsibility

Marketing strategy, planning, and calendaring: Be the “quarterback” for all of U of Digital marketing, organizing an array of activities and ensuring that major launches, events, releases, and other milestones are supported with strong activation plans
Marketing prioritization: Be the voice of reason that gets everyone aligned on marketing priorities and trade-offs
Full-funnel oversight and strategy: Develop and execute a broad B2B marketing strategy that encompasses brand awareness, growth marketing, sales support, and post-sale customer loyalty and engagement
Marketing measurement: Ensure that all marketing activities are measured and accountable. Deliver regular marketing reporting, key wins, and learnings to stakeholders
Specialist staffing and resourcing: Build a bench of professional marketing and advertising specialists to handle execution, while pinch hitting where needed
Oversight over a broad range of marketing activities: Marketing foundations and infrastructure
Brand identity
Website presence
Marketing tech / platform selection and implementation
Demand gen: Audience strategy and ICP development, Brand-building and awareness, Paid traffic, subscriber, user, and customer acquisition (paid social, SEM, etc), SEO and organic traffic acquisition, Content syndication (organic social, newsletter audience, earned placements, etc), Sponsorships, Earned media (bylines, podcasts, etc), Awards

Parttime

Regional Corporate Account Team Unit Leader

At SME&C, our Regional Account Team Unit (ATU) Lead is the chief sales orchestra...

Location

Ireland , Dublin

Salary:

Not provided

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Bachelor's Degree in Business Management, Information Technology, Marketing (or equivalent) or related field AND 8+ years sales and negotiation experience or related work experience OR 10+ years sales and negotiation experience OR equivalent experience.
High Performer. Highly driven person who consistently exceeds goals and expectations and has the ability, characteristics, and determination to compete effectively against skilled and diverse competition.
Collaborative. Work cohesively with members of the Microsoft sales & services team, Microsoft partners, engineering, and marketing to solve customer and partner issues, leverage best practices, & deliver results.
Purposeful Planner & Executor – Delivers business impact with intentional planning, driving clarity to the team with consistent coaching rhythms, removing blockers and ensuring quarterly business budget goals are met.
Disciplined Operator – Maintains excellence in pipeline management, forecasting and driving integrated territory and budget achievement planning.

Job Responsibility

Customer Obsession & Executive Engagement: You will serve as the champion of the customer across the ATU. Engage frequently with C-suite and senior business decision makers to understand their strategy and build trust at executive levels. You will set a customer-obsessed vision for account teams and personally sponsor relationships with top accounts (“open new rooms of the house”).
Account Team Orchestration: You will unify all roles in the account pod under one plan. Lead joint account planning sessions and regular deal reviews with Account Executives and Specialists to align on strategy. Break down silos between sales, technical, customer success, support, and partners – ensuring everyone delivers the full One Microsoft value to customers in a coordinated way.
Territory Planning & Pipeline Health: You will ensure rigorous territory and account planning is in place. Insist that each account/territory has “green” pipeline coverage for current and next quarter. Lead weekly forecast calls and pipeline scrums with sales managers, scrutinizing pipeline hygiene and driving demand-gen actions if coverage is lacking. You enforce discipline in Microsoft’s sales process (MCEM), leveraging insights (win/loss analysis, competitive intel) to continuously refine forecast accuracy.
Deal Coaching & Commercial Governance: You will lead deal strategy and commercial excellence for the region’s accounts. Guide teams through internal deal reviews on large or complex opportunities – advising on deal structuring, pricing, licensing, and contract terms to meet customer needs while adhering to compliance and profitability guardrails. You work closely with Commercial Executives and finance on investment decisions, ensuring optimal discounting and terms. By streamlining decision-making and championing best practices, improve deal quality and win rates.
Partner Co-Sell Emphasis: You will promote a leverage-first mindset by integrating partners into account strategies. Work with the PSS Lead to attach the right partners on as many deals as possible, scaling our sales reach and augmenting solutions through co-sell. Use partner programs (assessments, pilots) to accelerate opportunities. You track partner influence on key deals and recognize co-sell wins to reinforce partner integration in every account.
Business Rhythm & Sales Coaching: You will establish a strong sales operating rhythm for account teams. Run the ATU’s Rhythm of Business – leading forecast meetings, pipeline inspections, and “deal clinics” where tough deals are jointly problem-solved. Ensure each major opportunity has a clear action plan and that best practices are shared across teams.

Fulltime

New

DotNet Developer

Location

India , Mumbai

Salary:

Not provided

NeoQuant Solutions Pvt Ltd

Expiration Date

Until further notice

Requirements

Experience in developing Web API using C#, .Net6 and Entity framework
Extensive NodeJS/Angular experience building web applications
Hands-on development experience with HTML, CSS, JavaScript, and frontend frameworks like React Js
Experience with Source Code management tools like Git is required
Hands-on development experience in writing SQL queries and database management with Postgres or MySQL
Experience in working with Kafka services and Message Queue
Experience in Agile development methods
Use of tools such as Eclipse, Postman, SoapUI, .Net (or any other equivalent)
Overall Understanding of web development lifecycle including frontend and backend using modern frameworks
Troubleshooting and resolution of technical problems and issues, on web applications in a production environment

Job Responsibility

Maintaining and developing web applications and the REST API’s
Building and consuming APIs – Restful and GraphQL
Development and use of APIs plus associated data modelling to build reusable, maintainable APIs aligning to our data strategy

Fulltime

Senior Lead Gen Specialist

Mass Software

Location:
India , Kolkata

Category:
Sales

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 05, 2026

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