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Senior Lead, Acquisition Growth Campaigns

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Dropbox

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Location:
Canada

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Category:
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Contract Type:
Not provided

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Salary:

141100.00 - 190900.00 CAD / Year
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Job Description:

As a Senior Lead of Acquisition Growth Campaigns within the Integrated Marketing organization, you will drive the marketing-led acquisition strategy and experimentation agenda for Dropbox across both product-led (PLG) and sales-led (SLG) motions. You will define strategic priorities, develop integrated campaign frameworks, and guide a disciplined, insight-driven experimentation program to identify and scale high-impact growth opportunities.

Job Responsibility:

  • Own Dropbox’s end-to-end Campaign acquisition strategy across PLG and SLG, setting the roadmap for how we drive top-of-funnel demand, high-intent traffic, and pipeline acceleration across all product surfaces and segments
  • Lead a cross-functional growth experimentation engine, designing the strategy and operating model for rapid testing across messaging, creative, channels, audiences, and product entry points
  • Define and evolve the early-journey customer architecture, identifying high-leverage opportunities across web, product, paid, email, and partner motions
  • Set the acquisition performance framework, partnering with Data Science and Channel Leads to define targets, optimize spend allocation, and drive material improvements in conversion and CAC
  • Translate experiment learnings into durable, scalable growth programs that can be operationalized across teams, channels, and product surfaces
  • Drive cross-functional alignment with PMM, Sales, PM, Channels, and Brand to ensure a cohesive and consistent acquisition narrative that aligns with business strategy, customer needs, and market opportunities
  • Champion the use of AI in acquisition workflows—from targeting and segmentation to creative optimization and predictive scoring—ensuring Dropbox’s growth engine remains modern and efficient

Requirements:

  • 10+ years of experience in growth, demand generation, or acquisition marketing within B2B SaaS, with proven impact across both PLG and SLG environments
  • Demonstrated ability to lead acquisition strategy, set priorities, and drive alignment across complex, cross-functional teams
  • Deep understanding of funnel dynamics, audience segmentation, early-journey conversion levers, and growth experimentation methodology
  • Proven experience partnering with channel, content, PMM, and product teams to deliver integrated, high-performing marketing campaigns
  • Strong analytical skills with experience in forecasting, attribution, experimental design, KPI development, and performance optimization
  • Familiarity with AI-enabled marketing tools for audience targeting, creative optimization, and automation
  • Exceptional communication and stakeholder management skills, with the ability to influence senior partners and clearly articulate insights and recommendations

Nice to have:

  • Experience scaling acquisition programs in high-growth SaaS or freemium environments
  • Proficiency in experimentation and automation platforms (e.g., Jira, Confluence)
  • Strong understanding of paid media strategy, lifecycle handoff, and pipeline measurement frameworks
  • Exposure to AI-driven personalization, predictive lead scoring, or generative content workflows
  • Strategic marketing/analytics background
What we offer:
  • Competitive medical, dental and vision coverage
  • Retirement savings through a defined contribution pension or savings plan
  • Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off
  • Income Protection Plans: Life and disability insurance
  • Business Travel Protection: Travel medical and accident insurance
  • Perks Allowance to be used on what matters most to you
  • Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
  • Mental health and wellness benefits

Additional Information:

Job Posted:
December 29, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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