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As a Senior Lead of Acquisition Growth Campaigns within the Integrated Marketing organization, you will drive the marketing-led acquisition strategy and experimentation agenda for Dropbox across both product-led (PLG) and sales-led (SLG) motions. You will define strategic priorities, develop integrated campaign frameworks, and guide a disciplined, insight-driven experimentation program to identify and scale high-impact growth opportunities.
Job Responsibility:
Own Dropbox’s end-to-end Campaign acquisition strategy across PLG and SLG, setting the roadmap for how we drive top-of-funnel demand, high-intent traffic, and pipeline acceleration across all product surfaces and segments
Lead a cross-functional growth experimentation engine, designing the strategy and operating model for rapid testing across messaging, creative, channels, audiences, and product entry points
Define and evolve the early-journey customer architecture, identifying high-leverage opportunities across web, product, paid, email, and partner motions
Set the acquisition performance framework, partnering with Data Science and Channel Leads to define targets, optimize spend allocation, and drive material improvements in conversion and CAC
Translate experiment learnings into durable, scalable growth programs that can be operationalized across teams, channels, and product surfaces
Drive cross-functional alignment with PMM, Sales, PM, Channels, and Brand to ensure a cohesive and consistent acquisition narrative that aligns with business strategy, customer needs, and market opportunities
Champion the use of AI in acquisition workflows—from targeting and segmentation to creative optimization and predictive scoring—ensuring Dropbox’s growth engine remains modern and efficient
Requirements:
10+ years of experience in growth, demand generation, or acquisition marketing within B2B SaaS, with proven impact across both PLG and SLG environments
Demonstrated ability to lead acquisition strategy, set priorities, and drive alignment across complex, cross-functional teams
Deep understanding of funnel dynamics, audience segmentation, early-journey conversion levers, and growth experimentation methodology
Proven experience partnering with channel, content, PMM, and product teams to deliver integrated, high-performing marketing campaigns
Strong analytical skills with experience in forecasting, attribution, experimental design, KPI development, and performance optimization
Familiarity with AI-enabled marketing tools for audience targeting, creative optimization, and automation
Exceptional communication and stakeholder management skills, with the ability to influence senior partners and clearly articulate insights and recommendations
Nice to have:
Experience scaling acquisition programs in high-growth SaaS or freemium environments
Proficiency in experimentation and automation platforms (e.g., Jira, Confluence)
Strong understanding of paid media strategy, lifecycle handoff, and pipeline measurement frameworks
Exposure to AI-driven personalization, predictive lead scoring, or generative content workflows
Strategic marketing/analytics background
What we offer:
Competitive medical, dental and vision coverage
Retirement savings through a defined contribution pension or savings plan
Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off
Income Protection Plans: Life and disability insurance
Business Travel Protection: Travel medical and accident insurance
Perks Allowance to be used on what matters most to you
Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
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