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We are looking for a driven and commercially savvy Key Account Executive to manage and grow HUL's business on e-commerce platforms. The incumbent will be responsible for end-to-end account management, ensuring excellent product availability, driving category leadership, and executing joint business plans with the platform partner. This is a high-impact, high-visibility role at the intersection of FMCG and new-age commerce, requiring a blend of analytical thinking, relationship management, and executional excellence.
Job Responsibility:
Manage and grow HUL's business on e-commerce platforms
End-to-end account management
Ensure excellent product availability
Drive category leadership
Execute joint business plans with the platform partner
Serve as primary point of contact for quick commerce account
Develop and execute Joint Business Plans (JBPs) aligned with HUL category and revenue objectives
Drive new product listing (NPD) and ensure first-mover advantage for HUL innovations on the platform
Achieve monthly, quarterly, and annual revenue and GMV targets across HUL's portfolio (Home Care, Beauty & Personal Care, Foods & Refreshments)
Identify and capture upsell and cross-sell opportunities within the account
Monitor sell-through rates, conversion, and demand patterns to optimize assortment and pricing
Ensure 95%+ SKU availability across dark stores and fulfilment centers in assigned geographies
Coordinate with supply chain and the platform's inventory team to prevent stockouts and overstock situations
Track and resolve fill rate and OTIF issues proactively
Plan and execute promotional campaigns including discounts, combo offers, banner ads, and search placements on the platform
Coordinate with HUL's trade marketing and shopper marketing teams to drive platform-specific activations
Track ROI of trade spends and promotional investments
Provide timely post-activity reports
Leverage platform dashboards and internal tools to track daily/weekly sales performance
Prepare and present weekly business reviews (WBRs) and monthly account scorecards
Analyze category share, competition benchmarking, and consumer purchase trends to derive actionable insights
Work closely with supply chain, finance, legal, and brand teams to ensure smooth operations
Manage deductions, claims, and reconciliations in coordination with accounts and finance teams
Partner with the digital shelf team to optimize product content, imagery, and ratings/reviews