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Join BBC News’ Growth team to help shape our side-door strategy, i.e. attracting users who don’t regularly visit the BBC News website or app by meeting them where they already are—on platforms they use daily like search engines, social media and personalised content feeds. As a Senior Journalist, your focus will initially be on Google Search, Google Discover, YouTube and a variety of different AI experiences, but you may also be asked to use other audience insights, and social data to help ensure our journalism reaches the widest possible audience. This role involves a shift pattern for weekday working, and weekend duties as part of a rota.
Job Responsibility:
Research, compile and share advice, by monitoring real-time and long-term search trends to identify opportunities for news coverage and advising on optimising editorial output using keyword research and on-page SEO best practices
Analyse historical search data to inform planning and predict future trends
Keep up to date with algorithm changes and SEO, AI & platform developments, sharing updates internally
Support training and development of journalists’ SEO skills
Requirements:
Expert understanding of Google Search Console and enterprise SEO tools (e.g., News Dashboard)
Strong experience with data analysis tools (e.g., Piano)
Knowledge of the data available on social media platforms, and a willingness to undertake projects using this data
Clear and effective written and verbal communication skills
Commitment to a collaborative, respectful and inclusive workplace culture
Nice to have:
Experience in training or mentoring colleagues on SEO and digital best practices
Familiarity with audience segmentation and growth tactics
Editorial experience and understanding of content production, formats, user needs, and newsroom workflow
What we offer:
Fair pay and flexible benefits including a competitive salary package
a flexible 35-hour working week
25 days annual leave with the option to buy an extra 5 days
a defined pension scheme
discounted dental, health care and gym
Excellent career and professional development
Support in your working life, including flexible working