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Senior International Marketing Executive

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360 Resourcing Solutions

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Location:
United Kingdom , Liverpool

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Category:
-

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Contract Type:
Not provided

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Salary:

33000.00 GBP / Year

Job Description:

We are seeking a creative, organised and insight-driven Senior International Marketing Executive to support the delivery of our global marketing strategy across key international markets, including APAC (Asia-Pacific, inc China), MENA (Middle East and North Africa) and SSA (Sub-Saharan Africa). A key part of this role is delivering effective marketing activity for China. The successful candidate must demonstrate strong knowledge of Chinese digital ecosystems. This role plays a central part in planning and executing international campaigns, guiding content and messaging, managing partnerships and supporting activity that drives awareness, engagement and enquiries from international and postgraduate students in a variety of accommodation types.

Job Responsibility:

  • Lead on planning and delivery of international marketing content and lead campaigns across social media, email, digital, and offline activities targeting multiple regions
  • Develop and adapt content suitable for Chinese audiences across WeChat, RED, Weibo, Bilibili and Douyin, ensuring platform-appropriate communication styles
  • Support strategy development by contributing market insights and international student behaviour research
  • Review and translate content between English and Chinese to ensure accuracy, cultural relevance and brand consistency
  • Coordinate campaign timelines, tasks and project deliverables to ensure activity is delivered on time
  • Shape and review content for international audiences, ensuring quality and consistency across channels
  • Support the creation of marketing collateral including digital assets, email communications and promotional materials
  • Collaborate with international agents, partners and creators to support global visibility and brand alignment
  • Work with internal teams to ensure marketing activity supports occupancy goals
  • Track and report campaign performance, identifying trends and opportunities for improvement
  • Monitor global and China-specific student market trends and competitor activity and provide recommendations
  • Support development of briefs for design, content and campaign work
  • Assist in the organisation of offline events relevant to Chinese and international audiences, providing cultural understanding of different markets
  • Maintain accurate documentation for campaign activity and reporting

Requirements:

  • Excellent written English and Chinese communication skills
  • Ability to translate and adapt content from English to Chinese with accuracy, tone consistency and cultural sensitivity
  • Strong understanding of Chinese social media platforms including WeChat, Weibo, Xiaohongshu (RED), Bilibili and Douyin
  • Strong organisational and project management skills
  • Ability to interpret data and trends to support decision making
  • Good communication and presentation skills
  • Ability to manage multiple deadlines and prioritise tasks effectively
  • Ability to work collaboratively with cross functional teams
  • Confidence working independently and taking initiative
  • Good working knowledge of Microsoft Office Suite
  • 2-3 years of working in marketing with responsibility for campaign delivery
  • Experience working with international audiences or markets
  • Strong communication skills written and verbal
  • Strong understanding of Chinese social media platforms including WeChat, RED, Weibo, Bilibili & Douyin
  • Fluency in Mandarin (written and spoken), essential for managing Chinese market content and communication
  • Experience interpreting marketing insights or customer behaviour
  • Evidence of working to deadlines and managing multiple tasks

Nice to have:

  • Experience in higher education, PBSA, hospitality or the studying abroad sector
  • Experience engaging with international agents or partners
  • Educated to degree level in Marketing, Communications or a related field
  • Experience working with creators or agencies
  • Familiarity with international student recruitment cycles
What we offer:
  • 25 days annual leave plus bank holidays & extra day for your birthday too
  • Additional annual leave for long service
  • Just Eat for Business - we love a regular takeaway
  • Dedicated employee portal with tons of discounts
  • Free Eye Tests
  • Employee Assistance Programme
  • Employee of the Month Scheme with 3 monthly winners
  • Pension Scheme
  • Cycle to Work Scheme
  • Electric/Hybrid Car Scheme

Additional Information:

Job Posted:
January 05, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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