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The Senior Integrated Producer plays a critical role at the intersection of Brand Marketing and Creative, ensuring ideas move seamlessly from strategy to execution. This role is responsible for managing the end-to-end production and delivery of integrated marketing campaigns and creative initiatives across multiple channels, including broadcast, digital, social, experiential, and live events. Working closely with brand marketing leads, creative directors, internal stakeholders, and external partners, the Senior Integrated Producer ensures that creative work is delivered on time, on budget, and at the highest quality while maintaining alignment with brand strategy and business objectives. This individual brings strong operational leadership, production expertise, and cross-functional collaboration to drive complex projects from concept through final delivery.
Job Responsibility:
Lead the end-to-end production of integrated marketing campaigns across owned, earned, and paid channels
Translate brand marketing objectives into clear production plans and timelines that enable creative teams to execute effectively
Support the cross-functional production workflows and delivery of campaign assets across broadcast, digital, social, content, and experiential platforms
Serve as the primary operational bridge between Brand Marketing and Creative teams
Partner with brand marketing leads, creative directors, project managers, and media teams to ensure alignment on campaign objectives, scope, and deliverables
Facilitate clear communication across stakeholders to keep projects moving efficiently
Lead the development of clear, strategic presentations that communicate campaign objectives, creative direction, timelines, and production plans to cross-functional teams and leadership
Partner with Brand Marketing, Creative leadership, and the Senior Director of Creative Operations to align stakeholders around project scope, priorities, and integration opportunities across platforms and partner activations
Translate complex creative and production workflows into clear frameworks that enable internal teams and external partners to execute effectively
Develop post-project recaps and case studies that capture results, key insights, and opportunities to inform future campaigns and production strategies
Partner closely with the Senior Director of Creative Operations and Brand Marketing leads to translate campaign objectives into clear production approaches and execution plans
Collaborate with creative teams throughout concept development to ensure ideas are supported by practical production strategies, timelines, and resources
Support the alignment of creative vision, marketing priorities, and production execution from concept through final delivery
Work in close coordination with leadership to plan and manage timelines, budgets, and production resources across multiple concurrent marketing initiatives
Partner with Marketing and Creative teams to scope projects, define deliverables, and ensure alignment on priorities and deadlines
Manage relationships with internal teams and external production partners—including directors, editors, production companies, and vendors—to ensure seamless execution
Ensure all creative assets meet quality standards and are delivered in the appropriate formats for distribution across marketing, media, and platform channels
Implement efficient production processes that support high-volume, high-impact campaign work
Identify risks, anticipate challenges, and proactively solve production issues
Maintain clear documentation, timelines, and approvals throughout the project lifecycle
Requirements:
6-10+ years of experience in integrated production, creative production, or marketing production within a brand, agency, or media environment