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Are you a passionate marketer with a love for gaming, digital media, and compelling storytelling? The Xbox Marketing team is seeking a Senior Integrated Marketing Manager to join the global Platform & Subscriptions business. In this role, you will drive end-to-end campaign development from strategy through execution, partnering closely with product marketing, global media, research and insights, social, digital, PR, international teams, and a network of agency partners. You will develop breakthrough, fully integrated campaigns that launch major initiatives and sustain engagement across the Xbox Platform, including the Xbox Game Pass subscription. This means shaping global campaign and creative strategy, authoring integrated marketing plans, and developing compelling creative briefs. You will oversee creative asset and campaign production (e.g. video, digital, and creator-led advertising, and more), ensuring alignment with product launches, business priorities, and key moments throughout the year. Working hand-in-hand with global and regional teams, you will deliver cohesive global campaigns and experiences across every customer touchpoint.
Job Responsibility:
Develop global marketing communications strategy and integrated marketing plans that drive key business objectives for Xbox Platform and Subscriptions
Author and manage key campaign documents, including integrated marketing plans and creative briefs
Drive creative development and campaign execution in partnership with product marketing, consumer insights, media, owned channels, regional teams, and external agencies
Manage campaign development and creative production of video, digital, and creator-led advertising for major campaigns, launches, and event-related assets
Shape consumer-facing messaging and identity assets for consistent use across all integrated marketing channels
Guide global content distribution and provide frameworks for worldwide usage
Partner with Global Product Marketing to align on core business objectives and outcomes
Engage Research & Insights to integrate consumer insights, business intelligence, and campaign measurement into planning and reporting
Coordinate with Global Media to align paid media strategies with broader campaign objectives
Work closely with regional marketing leads to deliver localized execution in priority markets worldwide
Collaborate with cross-functional marketing teams and agency partners to ensure seamless execution across all channels (.com, social, CRM, communications, etc.)
Partner with Retail teams to activate campaigns at points of conversion
Manage budgets with the ability to handle large scale production budgets across multiple deliverables, priorities, and timelines
Ensure compliance with legal, geopolitical, and ESRB guidelines for creative content approvals and clearances
Requirements:
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
OR equivalent experience
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
OR equivalent experience
Nice to have:
Preference for an analytics background and ability to translate key data points into strategic insights that inform business/comms directions and key outcomes
Preference for previous experience working with or leading an entertainment subscription business
Understanding of the gaming community and competitive landscape