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The Consumer Marketing organization is looking for someone who can help drive greater clarity, consistency, and impact across increasingly connected experiences. We are moving toward a more connected model with tighter alignment across planning, creative, and channels. This requires strong orchestration and disciplined processes to reduce friction and improve speed. The Senior Integrated Marketing Manager, IMC Operations Lead is responsible for driving clarity, alignment, and execution across Integrated Marketing efforts spanning multiple lines of business (LOBs). This role establishes the operating infrastructure for IMC — creating the tools, templates, visibility, and ways of working that help teams plan, track, and deliver work consistently at scale. This is a multi-disciplinary role spanning program management, systems design, and cross-team orchestration. Success requires connecting work across teams, reducing duplication, driving adoption of consistent operating practices, and helping stakeholders understand what is happening, who owns it, and where decisions or risks need attention. Success in this role means everyone has clear visibility into what’s happening, who owns it, and where things stand so work moves quickly with minimal confusion or rework. Projects are connected across teams, and opportunities to align and amplify impact are consistently identified and acted on.
Job Responsibility
Work closely with IMC line of business leads to understand high level schedules and integrate the marketing timelines across Windows, Surface, M365, Copilot, and other priority businesses
Build and maintain a single, unified view of key milestones, dependencies, and deliverables
Identify risks early and drive mitigation plans across stakeholders
Drive consistency in how timelines are built, tracked, and communicated
Drive accountability on deliverables, ensuring teams meet deadlines
Identify and implement standardized tools, templates, and processes to improve execution speed and clarity
Create visibility for leadership on status, risks, and key decisions across all lines of business
Drive continuous improvement in how IMC operates, collaborates, and delivers
Identify overlaps, gaps, and opportunities across campaigns and business priorities
Connect related workstreams to drive greater impact (e.g., shared moments, unified messaging, asset reuse)
Highlight opportunities to streamline efforts and reduce redundant work across teams
Look ahead and see what’s coming to help the team plan and align early and often
Partner with leadership on annual planning
Help prioritize work across competing business needs based on impact and resourcing
Ensure clarity on what is in-scope vs. out-of-scope across IMC
Track progress against key initiatives and ensure alignment to strategic priorities
Embody our Culture & Values
Requirements
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience
Experience building timelines, tracking milestones, and managing dependencies at scale
Experience identifying and implementing tools for project management across complex organizations
Nice to have
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
Experience building timelines, tracking milestones, and managing dependencies at scale
Experience identifying and implementing tools for project management across complex organizations
What we offer
Benefits and other compensation (details at provided link)