Senior Integrated Marketing Lead, Consumer Campaigns

Cash App is seeking a strategic, creative, and action-oriented Senior Integrated Marketing Lead to define and deliver best-in-class consumer campaigns across Cash App and Afterpay — spanning banking, payments, and Buy Now Pay Later. This role is for a full-funnel campaign marketing leader who can set the vision, shape distinctive creative, and orchestrate media to drive meaningful brand and product impact at scale. This leader will be responsible for developing integrated campaign strategies that connect product storytelling to culture, community, and real consumer needs — driving measurable brand and product lift across awareness, consideration, and adoption. The ideal candidate is deeply experienced in large-scale campaign marketing (from ~$10M to $100M+), excels at partnering with Creative and Media teams, and knows how to translate insight into work that moves both hearts and metrics. Success in this role will be defined by step-change improvements in brand relevance, product understanding, and sustained growth across Cash App and Afterpay’s consumer ecosystem.