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Senior Integrated Marketing Lead, Consumer Campaigns

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Cash App

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Location:
United States , Bay Area

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Category:
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Contract Type:
Not provided

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Salary:

198000.00 - 297000.00 USD / Year
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Job Description:

Cash App is seeking a strategic, creative, and action-oriented Senior Integrated Marketing Lead to define and deliver best-in-class consumer campaigns across Cash App and Afterpay — spanning banking, payments, and Buy Now Pay Later. This role is for a full-funnel campaign marketing leader who can set the vision, shape distinctive creative, and orchestrate media to drive meaningful brand and product impact at scale. This leader will be responsible for developing integrated campaign strategies that connect product storytelling to culture, community, and real consumer needs — driving measurable brand and product lift across awareness, consideration, and adoption. The ideal candidate is deeply experienced in large-scale campaign marketing (from ~$10M to $100M+), excels at partnering with Creative and Media teams, and knows how to translate insight into work that moves both hearts and metrics. Success in this role will be defined by step-change improvements in brand relevance, product understanding, and sustained growth across Cash App and Afterpay’s consumer ecosystem.

Job Responsibility:

  • Define and lead the integrated consumer campaign strategy across Cash App and Afterpay, ensuring alignment with brand vision, product priorities, and long-term growth goals
  • Own the development of full-funnel campaign frameworks — from audience insight and strategic positioning through creative expression, channel activation, and measurement
  • Partner closely with Creative Strategy and Brand Design to shape distinctive, culturally resonant creative platforms that connect product benefits to real consumer moments and communities
  • Lead cross-functional go-to-market planning across Product, Creative, Brand Media, Data Science, and Comms to deliver cohesive, high-impact campaigns
  • Act as a senior marketing leader who can influence across disciplines and levels, bringing clarity, conviction, and momentum to complex initiatives
  • Own end-to-end campaign investment planning and budget allocation across paid, owned, and earned channels — ensuring media strategies ladder up to campaign objectives
  • Partner with Channel, Brand Media, and Finance teams to allocate spend intelligently across upper- and lower-funnel efforts, balancing brand building with performance impact
  • Activate campaigns across a diverse media mix (e.g., video, digital, social, OOH, partnerships, experiential), optimizing for reach, relevance, and results
  • Manage and steward large-scale budgets ranging from $10M to $50M+, with strong financial discipline and accountability
  • Translate complex financial and product capabilities (e.g., banking, payments, BNPL) into clear, compelling consumer narratives that drive understanding and trust
  • Connect product storytelling to cultural moments, communities, and lived experiences — ensuring campaigns feel timely, authentic, and emotionally resonant
  • Champion a consumer-first mindset, ensuring campaigns reflect diverse audiences and elevate Cash App and Afterpay’s role in people’s financial lives
  • Partner with Customer Insights and Data Science to develop learning agendas and measurement frameworks that assess brand health, product lift, and campaign effectiveness
  • Use insights to continuously optimize creative, media, and investment strategies — applying learnings to future campaigns
  • Ensure brand consistency and excellence across all consumer touchpoints while evolving creative expression based on performance and cultural shifts
  • Partner with Creative teams and external agencies to develop campaign platforms, assets, and evergreen content that scale across the portfolio

Requirements:

  • 12+ years of progressive experience in integrated marketing, brand marketing, or campaign leadership, ideally within consumer technology, financial services, or culturally driven brands
  • 5+ years of direct ownership of large-scale, full-funnel campaigns, including budget management and cross-channel investment planning
  • Proven track record of leading high-impact consumer campaigns that drive measurable brand and product lift
  • Deep expertise in campaign strategy, creative development, and media activation — with strong instincts for what breaks through culturally
  • Experience managing and optimizing multi-million-dollar budgets with financial discipline and ROI focus
  • Strong analytical mindset with the ability to translate data and insights into clear strategic and creative direction
What we offer:
  • Remote work
  • medical insurance
  • flexible time off
  • retirement savings plans
  • modern family planning

Additional Information:

Job Posted:
January 26, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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