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We have an exciting opportunity for a talented Senior Insight Analyst to support our Acquisition division, playing a critical role in shaping RAC’s marketing and commercial strategy. As a Senior Insight Analyst, you will act as a trusted advisor to senior stakeholders, translating complex data into compelling insights that drive performance. You will lead advanced analytics projects, integrate digital and offline data sources, and champion data driven decision making to maximise marketing ROI and deliver measurable business impact. Analysing and optimising our acquisition strategy through data-driven insights, you will deep-dive into digital performance metrics and identify funnel improvements. You’ll scale new acquisition ideas by running structure testing programmes and collaborate closely with Marketing and Product teams.
Job Responsibility:
Lead major insight initiatives across our Acquisition division
Translate complex analysis into simple, actionable recommendations for senior leaders
Integrate digital and offline datasets to measure customer journeys and marketing effectiveness
Influence product and service development using behavioural and transactional data
Shape acquisition strategy through robust analysis, attribution modelling, and targeting optimisation
Support testing and scaling of innovative acquisition approaches using structured experimentation frameworks
Collaborate with Marketing and Product to embed data‑driven decision‑making across channels
Detailed digital performance analysis (CVR, CTA effectiveness, funnel progression, form abandonment)
Build and optimise segmentation to identify ARPU improvements
Build strong relationships with senior internal stakeholders across the division and wider organisation
Requirements:
A proactive, self-starting Senior Analyst with 4+ years’ experience in a customer and marketing data analytics role, with a strong focus on digital analytics
Strong proficiency in SQL, Snowflake, Power BI, Adobe Analytics
Highly numerate and advanced analytical and problem‑solving ability
Ability to translate complex data into compelling stories for a range of audiences
Highly capable in PowerPoint, simplifying complexity for senior stakeholders
Experience working with senior leaders, providing strategic and professional advice
What we offer:
Competitive salary plus automatic enrolment in our ‘Owning It Together’ Colleague Share Scheme
Free RAC Ultimate Complete Breakdown Service from day one
Access to a car salary sacrifice scheme (including electric vehicle options) after 12 months
25 days annual leave, plus bank holidays
Paid family leave
Flexible schedules
Pension scheme with up to 6.5% matched contributions
Life assurance cover up to 4x salary (10x optional with flex benefits)
24/7 confidential support service available to you and household members aged 16+
Access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more
After passing probation, you’ll automatically join our Colleague Share Scheme