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H/L Agency Logo H/L Agency · -

Senior Influencer Marketing Specialist

United States, Oakland Employment contract 78000.00 - 87000.00 USD / Year · Job Posted May 27, 2026
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Job Description

H/L is looking for a Senior Influencer Marketing Specialist. In this role, you will be the primary architect and executor of our influencer marketing campaigns. This is a high-impact, individual contributor role designed for a 'strategic doer' who can translate client goals into high-performing creator partnerships. You will own the entire campaign lifecycle—from data-driven discovery to final performance reporting—ensuring every activation is on-brand, legal, and measurable. This is a hybrid role, with both office-based work at the H/L Oakland, CA office and remote work.

Job Responsibility

  • End-to-End Campaign Management: Design and execute influencer strategies across TikTok, Instagram, and YouTube
  • Data-Driven Vetting: Utilize CreatorIQ and Infegy to identify creators who align with client demographics
  • Negotiation & Contracting: Lead talent negotiations and develop legal contracts
  • Content Excellence: Develop creative briefs and guidelines
  • Advanced Analytics: Use Infegy for audience sentiment analysis and Sprout Social to monitor broader social conversation
  • Performance Reporting: Establish KPIs and build post-campaign reports
  • Cross-Channel Alignment: Work with Planning, Account, and Data teams
  • Subject Matter Expert: Serve as lead technical voice in client meetings
  • Tool Management: Act as power-user for CreatorIQ, Infegy, Sprout Social
  • Budget Accountability: Manage campaign budgets

Requirements

  • 4+ years of experience in influencer marketing or talent management, ideally within an agency environment
  • Proven Individual Contributor: Extensive experience managing high-volume campaigns (20+ creators simultaneously) from start to finish without requiring daily supervision
  • Tech Proficiency: Advanced hands-on experience with CreatorIQ (discovery/CRM), Infegy (social listening/consumer insights), and Sprout Social (scheduling/analytics)
  • Strong Negotiation Skills: Deep understanding of influencer market rates, usage rights, and contract redlining
  • Communication: Exceptional presentation skills
  • able to distill complex social data into clear 'wins' for clients
  • Detail-Oriented: A 'zero-mistake' approach to FTC compliance and brand safety guidelines
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