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Senior Influencer Marketing Manager

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BASIC/DEPT®

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Location:
United States , San Francisco

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Category:
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Contract Type:
Not provided

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Salary:

65300.00 - 90000.00 USD / Year
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Job Description:

We are seeking a Senior Influencer Marketing Manager to design, execute, and lead influencer strategies and campaigns for our clients in partnership with social media creators. The ideal candidate knows how to source, excite, and engage creators in an authentic way using content, comms, and events to drive business goals. We are looking for an influencer manager with sharpened skills in casting and managing creator partnerships between brands and creators and influencers across digital platforms like TikTok, YouTube, Instagram and more. This role will be a mid-level position within our growing team, working within our broader creative, production, and analytics teams to round out our agency proposition.

Job Responsibility:

  • Design, execute, and lead influencer strategies and campaigns for clients in partnership with social media creators
  • Source, excite, and engage creators in an authentic way using content, comms, and events to drive business goals
  • Cast and manage creator partnerships between brands and creators and influencers across digital platforms
  • Be client facing, discussing casting strategies and leading outreach, negotiations, legal communication including contract negotiations and final deliveries
  • Own the financial aspect of these partnerships, ensuring creators are paid accurately and on time
  • Uplevel and expand existing creator and influencer marketing offering and blend it with creative strategy
  • Collaborate with Director, Influencer Marketing to understand senior client’s vision and needs
  • Participate in the new business process, creative concepting of programs, understanding and pitching influencer offering
  • Support day-to-day account management including influencer outreach, contracts, and budget management
  • Partner with production and creative teams to infuse creator thinking into overarching concepts and pitches
  • Oversee and author talent recap reports for clients
  • Collaborate on creative brief creation for talent
  • Brief talent on specific projects
  • Source new, diverse and innovative creators
  • Present casting recommendations to brands based off data and creative strategy
  • Manage initial outreach and ongoing communication
  • Maintain positive and communicative relationships
  • Maintain internal talent databases and trackers
  • Establish and maintain relationships with key talent agencies and talent managers
  • Coordinate all final deliveries and manage timelines efficiently
  • Distribute all necessary briefs
  • Organize all legal and financial paperwork
  • Monitor influencer content to ensure compliance with brand voice and guidelines
  • Monitor the success of campaigns across all influencers and update data reports regularly
  • Manage multiple programs across multiple clients at a given time (typical workload will be across 5 – 7 projects)
  • Develop and update roster of preferred talent and partnerships
  • Distribute contracts and aid with talent negotiations
  • Frequent communication with legal teams
  • Develop and maintain relationships with key talent agencies and representatives
  • Distribute budgets accordingly across campaigns
  • Act as a mediator between legal and talent management
  • See through the invoicing process

Requirements:

  • 3+ years of work experience in casting, influencer marketing or related social media field
  • Deep knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)
  • Solid understanding of tools such as CreatorIQ and Tagger
  • Experience working in a marketing, advertising, or talent agency setting
  • Experience working directly with clients and brands
  • Experience navigating creator partnerships
  • Extensive experience casting and vetting creators
  • Experience working in a social media based role
  • Familiarity with contracts or legal communication
  • Strong communication skills
  • Knowledge of the expanding creator landscape
  • Knowledge of creator and influencer performance benchmarks and metrics
  • Experience managing production elements of an influencer or creator campaign
  • Experience managing and coordinating projects in a fast-paced environment
  • Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
  • Experienced in owning and managing talent budgets and pricing strategies
What we offer:
  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave

Additional Information:

Job Posted:
January 03, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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