Senior Incentives & Promotions Marketing Manager, Middle East

• Quarterly Planning: Lead the quarterly planning process for promotional activities, taking into account business priorities, partner objectives, past performance of promotions, and market trends to proactively identify future growth opportunities. Align promotional plans across central and local marketing teams, ensuring the necessary technical, reporting, and targeting foundations are in place for successful execution.
• Promo Strategy Development: Work with the Marketing Director to define and implement a robust promotional strategy based on business objectives, with a particular focus on how promotions and value propositions can strategically change customer behavior and drive return for Deliveroo and our Partners.
• Customer Focused Promo Programmes: Partner with our Tech, Data Science and insight teams to deeply understand customer needs, ensuring our promotional and value messages deliver compelling value and resonate with our audience. You’ll work with other members of the team to execute these across CRM and In app merchandising touchpoints.
• Promo Execution & Operations: Lead promo execution, ensuring its operational efficiency across the teams. Provide on-going feedback to the Central teams to influence the tech roadmap to address opportunities and pain points. You'll ensure best-in-class execution and clear, relevant communication to customers.
• Budget Management: Owning large budget lines for key initiatives, tracking and reporting spend closely and optimising plans for anticipated over / under spends.
• Lead Test & Learn Agenda: Be the voice of Middle East on the global test and learn agenda, and work closely with global teams to design and execute local experiments, continuously seeking to optimize performance and codify promotional best practices.
• Performance Analysis & Optimization: Own weekly reporting on in-flight campaign performance and conduct thorough post-campaign analysis. You'll identify key metrics of success, pinpoint areas for improvement, and uncover new opportunities for experimentation.
• Market & Competitor Intelligence: Stay abreast of competitor trends and market activity to continuously strengthen our promotional plans and maintain a competitive edge.

• 8+ years experience in Marketing, CRM or Commercial role, with proven experience of working with value / promotional campaigns
• You’re both strategic and operational. You enjoy solving complex problems, working closely with others to find the right solution and thrive on finding the right operational approach to deploy it. You’re comfortable interpreting data to develop insight/consumer-led marketing strategy. Experienced working cross functionally, particularly with Product and Data Science teams
• You have strong interpersonal skills and are naturally collaborative. You can manage multiple cross-departmental stakeholders
• confident communicating at all levels. Experience in presenting ideas and recommendations to senior leadership to gain buy in
• You have a self-starter attitude and you’re able to thrive in a fast-paced matrixed organisation with constant change.
• You have a proven track record in making things happen - delivering results quickly and efficiently.
• Preferred Bachelor’s degree in Marketing, Business, or a related field.
• Highly proficient with analytical tools like excel. Sheets, Looker
• Fluent English. Arabic language is a plus.

Arabic language is a plus.

• Where needed, support with your visa and work permit process
• Paternity and maternity benefits
• Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high-quality training and content
• Regular social events
• Comprehensive medical insurance (for employees, one dependent spouse and two dependent children)
• Access to Headspace, a meditation and wellbeing app
• Access to our Employee Assistance Plan
• Life Insurance
• 25 days annual leave
• One day of paid leave per year to volunteer with a registered charity
• Flight ticket allowance for expatriate employees, to provide support towards a flight to your home country
• Free Deliveroo Plus: free delivery and access to special offers
• Breakfast, snacks and drinks available in our office
• Twice monthly lunch allowance
• Some roles may be eligible for share awards, giving them ownership in Deliveroo and a share in our success
• We aim to pay every employee competitively for the role they are performing in their respective location
• Depending on role and location, some employees may be eligible for an annual cash bonus, sign-on bonus or relocation support