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Senior Inbound Marketing Specialist

Australia, Melbourne Employment contract · Job Posted March 20, 2026
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Job Description

You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages). You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art. You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness. You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.

Job Responsibility

  • Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages)
  • Continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art
  • Support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness
  • Ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable
  • Be owner of the weekly/monthly reporting and ad hoc deep dives

Requirements

  • 3+ years minimum experience working in Digital Marketing and CRM, mobile and web environments
  • Experience working with Salesforce Marketing Cloud
  • Experience with ESPs (Mailchimp, Sendgrid, etc)
  • Proficient in HTML
  • Good copywriting skills
  • Able to develop & optimise CRM flows to drive revenue
  • Know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights
  • Commercially savvy, analytical and data-driven
  • Experience in A/B testing and dynamic templates
  • Organized, responsible and proactive person
  • Ability to optimize, prioritize and organize your time
  • Ability to carry out a high pace of work
  • Able to communicate in English in a fluent way
  • Know how to potentiate the team-work and keep everyone in the team motivated

What we offer

  • Attractive competitive salary
  • Opportunity to have a real impact in a high-growth global category leader
  • 40% discount on all Fever events and experiences
  • Pension plan
  • Home office-friendly
  • Responsibility from day one and professional and personal growth
  • Great work environment with a young, international team of talented people to work with
  • Health insurance

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