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Build a learner acquisition engine that attracts and converts the right students for each program. Time Period: 150 to 180 hrs of work over 2 to 3 months.
Job Responsibility:
Design and operationalize a learner acquisition engine that attracts, converts, and retains the right-fit students through integrated marketing campaigns and optimized enrollment workflows
Develop messaging that highlights value (affordability, transferability, statewide reach)
Map inquiry → application → matriculation journey. Configure workflows in Slate CRM or campus CRMs
Recommend media spend across paid search, social, employer partnerships, and community channels
Define metrics (Cost per Inquiry, Conversion %, Yield Rate) and create real-time dashboards
Requirements:
10–15+ years in higher ed enrollment marketing, preferably at a university system level or as a consultant serving public university clients
Familiar with Slate CRM, marketing automation tools (HubSpot, Pardot, Marketo), and web analytics
Able to produce actionable Messaging Playbooks, Funnel Blueprints, 12-Month Marketing Plans, and Campaign Dashboards
Strong focus on measuring ROI and optimizing media spend based on performance data
Experience creating value-based messaging for public universities (affordability, transfer pathways, statewide reach)
Expertise in mapping inquiry → application → matriculation journey and configuring workflows in Slate CRM or similar campus CRMs (Salesforce, Ellucian Recruit)
Skilled in recommending spend allocations across paid search, paid social, employer/community partnerships, and earned media
Ability to define KPIs (CPI, Conversion %, Yield) and design real-time performance dashboards
Develop integrated campaign calendars aligned with academic term and course launch timelines