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Our client, a leader in the healthcare insurance space, is seeking a highly skilled and experienced Senior Writer to create compelling, accurate, and engaging long-form healthcare related educational content. This role will ideate and develop in-depth, sophisticated content for a variety of media, focusing on, but not limited to, articles, white papers, reports, presentations, and CME course content. The ideal candidate will have a strong long-form writing background, experience in creating technical and detailed medical and/or healthcare content, and the ability to create written and digital materials that are engaging and at the same time offer valuable educational information.
Job Responsibility:
Research and write articles, white papers, reports, presentations, courses, and other content primary for the website, but channels also could include print, video, social, email, and more
Work with analytics team to highlight liability risk and incorporate analytics insights throughout content
Edit learning content developed by medical and legal faculty
Collaborate with the Chief Medical Officer, Director, Advice Content Strategy, and subject matter experts to research and develop ideas for new content
Work closely with the marketing team to optimize copy for digital channels, including SEO
Deliver work that reflects a careful attention to detail and adherence to legal and brand guidelines
Requirements:
A Bachelor’s degree, preferably in English, Journalism, Marketing or communications
Minimum of 7-10 years’ experience
Corporate experience with the ability to interact with C-level executives
Superior creative and technical writing and grammar skills
Experience in medical or healthcare communications and writing with a strong understanding of medical terminology and healthcare industry practices
Proven ability to translate complex analyses into engaging, clear, and impactful content
Understanding of SEO and writing meta data, keywords, and alt text
Knowledge of MS Office applications including Word and PowerPoint
Openness to a rapidly changing and growing environment
A self-starter that’s able to work both independently and collaboratively on multiple projects concurrently
Strong organizational skills and critical attention to detail
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