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The Senior Health Representative (Sr. HR) will be the central contact in connecting customers within their accounts to therapies that advance wellness, prevention, treatments, and cures to the most feared diseases of our time. Central to the Specialist’s role will be the introduction of a new & promoted medicines and innovative digital service that will help elevate Health Care Professionals’ patient care. The role is consultative; spanning Pfizer’s entire resource and product portfolio for their customer base and one that will result in long standing and truly valued relationships with customers. The Senior Health Representative(Sr. HR) will draw on healthcare knowledge and understanding of the health and pharmaceutical industry, as well as Pfizer and the product portfolio, so that customers achieve the solutions they need. The Senior Health Representative(Sr. HR) should be proficient at planning and executing an effective relationship strategy and building/ maintaining effective, long-term business relationships at the senior executive level with key decision makers and influencers. The Sr. HR identifies and prioritizes Pfizer opportunities through understanding customers’ business and strategic imperatives. The Sr. HR is responsible for developing and executing an effective account plan for each account. The Sr. HR is responsible for supporting their customers with their designated portfolio within a defined geographical territory.
Job Responsibility:
Knowledgeable of HCP preferences for content and channels to orchestrate an ideal customer experience through relevant content selection
Driving identified customers to the digital service offerings, opening a world of trusted materials and support that can be tailored to their needs and those of their patients
Ensuring customers gain best value from the services
Leading relationships with Health Care Professionals face to face and virtually
Responsible for onboarding customers to new operating model platforms (e.g., Digital Engagement Portal)
Gaining deep understanding of Health Care Professional needs, sharing expert product advice, tailoring data, delivering promotional activities, aligning the customer lifecycle with that of the Pfizer portfolio and connecting them to relevant internal Pfizer people whenever they need it
Provide objective and scientifically sound medical information regarding Pfizer's product portfolio and the diseases states treated
Incorporating the use of educational programs, outcome and other tools which identify the greatest opportunities for improving patient care
Seeking and developing awareness of external market conditions to drive exceptional customer support and insights, connecting customer discussions with external trends and internal developments within Pfizer
Managing and achieving annual targets and ensuring adherence to Compliance, Legal, Medical and Regulatory requirements
Provide support for relevant inline medicines prescribed by HCP’s
Share relevant brand and therapy area updates with HCP’s
Ability to convey relevant messages across multiple medicines and therapy areas
Has a thorough understanding of the environment and challenges of their key HCPs and acts to come back to the business so we can find solutions to their needs in managing our patients and identify opportunities
Strong capabilities in leveraging virtual/digital channels with at least 30% to 50% of interactions to be virtual
Single point of contact for relevant Pfizer medicines for their accounts
Able to understand how products across the business interplay with each other
Ability to have a product POA change based on needs of customer and their patients
Ensures a customer centric – comprehensive approach to the way HCP’s treat their patients with all Pfizer brands that are relevant to the customer
Leads, coordinates, and manages the long term, consultative, customer relationship to become the customer’s trusted business advisor
Extends the relationship beyond transactional to needs analysis based
Demonstrates expertise in relationship skills, creatively delivers innovation and thought leadership, and represents the full spectrum of Pfizer value
Responsible for overall service excellence within the account and is the customer advocate internally at Pfizer
Maximizes opportunity across the Pfizer portfolio, monitors progress with key accounts and evolves Account Plans as appropriate
Analyses and understands the local environment, account business, and aligned Pfizer priorities to create Account Plans, and utilizes insights to create and execute value propositions of mutual benefit
Applies a proficiency in business acumen, including understanding of the account business, industry, economic trends, issues, and competition
Shares insights gained with CL, marketers, and cross functional colleagues
Develops and leads the Account Plan and coordinates marketers and cross functional team, demonstrating highest level of teamwork and professionalism
Requirements:
Tertiary Diploma/Degree preferred in Business or Science or a healthcare background (e.g. pharmacist, nurse) with oncology knowledge of the industry
Minimum 5 years or more sales experience in Pharmaceutical/Oncology background
Curiosity with an entrepreneurial & growth mindset
Analytical skills to identify the connections between data, products and the needs of both Health Care Professionals and patients
Written and verbal communication skills to help build trusted, sustainable relationships with your internal and external stakeholders
Solid understanding of the digital space and a willingness to keep learning and upskilling
Strategic thinking and planning to help customers see beyond the day-to-day
Agility, adaptability to change and seasoned negotiation skills
Commercial and business acumen, managing financial budgets, driving sales and achieving performance measures
Able to connect with customers virtually and in person
Can-do attitude and a work ethic underpinned by determination and commitment
Highly dependable and able to work independently
Possess a class 3 valid driving license and preferably possess a car