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Staffbase is looking for a Senior GTM Enablement Specialist to equip our sales and CS teams with the tools, training, content, and processes they need to accelerate productivity and drive revenue growth. In this role, you’ll develop and execute enablement programs for Account Executives (AEs), Sales Development Representatives (SDRs), Customer Success, and other GTM roles. By collaborating with leadership and cross-functional teams, you’ll play a pivotal role in aligning strategy, optimizing processes, and driving the success of Staffbase’s go-to-market (GTM) initiatives.
Job Responsibility:
Collaborate with regional GTM leadership to define enablement objectives aligned with business goals
Develop and execute an enablement strategy that supports revenue growth and enhances team performance
Create and manage enablement resources such as playbooks, flows, and live sessions
Partner with Product Marketing to ensure alignment on messaging, content, and campaigns for the regional team
Collaborate with the partnership team to support partner enablement strategies
Oversee the adoption and utilization of sales tools such as Salesforce, Gong, Learning360, Highspot and AI-powered solutions
Identify opportunities to enhance workflows and streamline sales processes through technology and automation
Partner with Sales & CS Managers to develop coaching frameworks, career development paths and methodologies
Provide actionable feedback and support to individual contributors to improve deal outcomes and sales effectiveness
Track and analyze GTM performance metrics (e.g., win rates, deal velocity, pipeline health) to identify areas of improvement
Use data insights to iterate on enablement strategies and demonstrate the impact of enablement programs
Act as a liaison between Sales, Marketing, Product, and Customer Success to ensure alignment on GTM initiatives
Advocate for the needs of the regional GTM team in internal projects and new product development discussions
Requirements:
Minimum 3 years experience in a Go-To-Market role (SDR, AE, Solutions Engineering, Customer Success) with a track record of high performance
Proven experience Sales Enablement, Product Marketing or a related field, with exceptional impact on sales performance
Strong understanding of sales methodologies, processes, and tools
Excellent facilitation, coaching, and training delivery skills
Ability to create compelling content and deliver engaging programs
Native German speaking and fluency in English, written and spoken (min. Level C1)
Analytical mindset with experience using data to inform decisions and measure success
Collaborative approach with the ability to build relationships across departments
Familiarity with tools such as Salesforce, Gong, and other sales enablement platforms
What we offer:
Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan)
Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of €1560
Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
Wellbeing - Monthly Wellbeing Allowance €35, from fitness to mental health, hobbies to relaxation
Support - we’re offering a company pension scheme
Volunteers Day - you’ll get one day off per year for supporting a social project
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