Senior GTM and Integration Manager

• Work with the SVP Brand on ownership of GTM plans and facilitation of core GTM sessions
• Provide operational leadership, administrative support, and program management oversight
• Lead end-to-end GTM project management including milestone creation, tracking, cross-functional governance, and risk/issue escalation
• Own calendarization and meeting management for all GTM forums, ensuring the right stakeholders are in the room and decisions are captured, communicated, and actioned
• Coordinate integrated planning across all partners – Brand, Growth, Retail, NPD, Merch, CS, Creative, Merchandising, Intl, Trade – ensuring all workstreams are aligned and sequencing is clear
• Run the annual Integrated Product Planning cycle
• Establish and execute best practices for structured cross-functional workback plans, RACIs, and milestone-driven delivery paths
• Lead special strategic projects requiring disciplined PM oversight as well as additional transformation initiatives requiring structured governance
• Maintain continuity, clarity, and alignment across functions to keep major initiatives progressing efficiently
• Manage GTM processes, templates, and tools, including leadership-level GTM sub-processes that define operating norms, decision-making pathways, and cross-functional accountability
• Create systems that help teams consistently integrate commercial, brand, and customer considerations
• Work closely with cross-functional GTM leads ensuring alignment, handoffs, and clarity at all stages of planning
• Support the SVP Brand in communicating GTM updates, insights, and recommended actions to leadership
• Facilitate the flow of information, risks, opportunities, and dependencies across teams

• Strong capability in complex project or programme management, GTM planning, cross-functional governance, operating cadence design, workback planning, RACIs, and integrated planning processes
• Able to build and refine scalable tools, templates, and ways of working that improve execution quality across functions
• Experience in retail, DTC, CPG, fashion or omnichannel GTM preferred
• Connects programme discipline and GTM expertise to commercial outcomes, ensuring operational decisions support brand storytelling, customer experience, and business performance
• Uses judgement to turn complexity into practical actions that improve clarity, alignment, and execution across the business
• Able to translate complex GTM plans, dependencies, and decisions into clear, digestible communication for a wide range of audiences
• Ensures stakeholders are aligned through timely, structured updates and strong meeting and governance discipline
• Coordinates senior stakeholders by building trusted cross-functional partnerships across Brand, NPD, Creative, Retail, Growth, Merchandising, Customer Service and International teams to drive cross-functional alignment
• Creates shared ownership and alignment across interconnected workstreams, particularly during ambiguity or change
• Aligns multiple workstreams into clear plans, timelines, milestones and governance routines that support effective execution
• Anticipates delivery risks early, manages trade-offs, and creates structure that enables sustainable pace and clarity
• Prioritises the work that will have the greatest brand, customer, and commercial impact
• Applies judgement to challenge scope creep, simplify complexity, and keep teams focused on the highest-value outcomes
• Drives programmes through to completion with pace, accountability, and high standards
• Holds self and cross-functional stakeholders accountable to agreed actions, timelines, and outcomes
• Brings calm, structure, and momentum in a fast-paced, evolving environment where priorities and dependencies can shift
• Adapts plans pragmatically while maintaining clarity of purpose and confidence across stakeholder groups
• Hands-on, solutions-focused, and entrepreneurial
• Collaborate openly with humility, honesty, and humour
• Embrace learning, teaching, and personal growth
• Stay resilient, adaptable, and self-motivated in a creative environment
• Speak up when you don’t know - and act fast to figure it out
• Ability to document your authorisation to work in the United Kingdom

Experience in retail, DTC, CPG, fashion or omnichannel GTM preferred