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We’re seeking a results-oriented Senior Growth Marketing Manager, Builders to drive user activation and adoption of Airtable. You’ll own the post-signup journey for both new users and existing builders, turning initial curiosity into lasting engagement, cultivating champions, and ultimately generating sales-ready opportunities for our sales-led GTM motion and pipeline generation.
Job Responsibility:
Own the Builder Journey
Shape the strategy for how builders engage with Airtable
Partner closely with Lifecycle and Marketing Operations teams
Innovate with our tech stack
Explore and implement new ways to use marketing tools and automation
Experiment and grow
Design and test data-driven A/B experimentations
Partner with Product and Data teams
Collaborate across teams
Partner with Product, Product Marketing, Community, and channel teams
Measure and improve
Track performance, uncover insights, and double down on what drives meaningful product growth
Define and monitor growth KPIs across marketing and digital channels
Requirements:
6–8+ years of experience in lifecycle, growth, or demand generation
Experience in a SaaS or PLG environment
Skilled in activation and adoption marketing
Experienced in running growth experiments with Data teams
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