Senior Growth Marketing Manager Job at Checkr (Denver)

Job Description

Checkr is hiring a Senior Growth Marketing Manager to drive pipeline and self-serve revenue growth for our Truework business. This role will report to Checkr’s Sr. Director of Growth Marketing and will be instrumental in shaping and scaling acquisition, onboarding, and retention across growth marketing channels (SEO, AEO, website conversion optimization, paid search, paid social & display, affiliate, email). The ideal candidate will have a generalist growth marketing background and is comfortable leading complex, high-priority initiatives that don’t have an established playbook. You’ll operate with high autonomy, build strong cross-functional partnerships (Product, PMM, Sales, Brand/Creative, RevOps, Data, Web/Eng), and deliver measurable impact against company KPIs.

Job Responsibility

Define acquisition, onboarding, and retention strategy spanning search (organic & paid), web, email, social, display, and more, while overseeing execution through appropriate team stakeholders
Rapidly identify, test, and scale new marketing channels to drive growth
Develop a framework for quick experimentation and iteration to assess channel viability and performance
Deploy strategies to re-engage aged leads and customers
Oversee website optimization, and partner closely with Product and Design to optimize self-serve (PLG) signup and onboarding experience
Define and oversee all paid acquisition strategies to fuel new customer acquisition across search, social, display, and affiliate
Lead SEO and AEO strategy, identifying key content and technical gaps and opportunities for improvement

Requirements

6+ years experience in digital/growth marketing, ideally in high-growth B2B tech environments
Experience working in a business with a PLG/self-serve acquisition funnel is strongly preferred
A creative, test and learn mindset, particularly when it comes to testing cutting edge AI solutions and tools
Strong analytical skills and a data-driven approach to decision-making
Ability to work collaboratively across teams and manage multiple projects simultaneously
Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
A desire to constantly improve and zero patience for inefficiency
Self starter: go-getter attitude who likes to get things done on their own initiative

What we offer

A fast-paced and collaborative environment
Learning and development allowance
Competitive compensation and opportunity for advancement
100% medical, dental and vision coverage
Unlimited PTO policy
Monthly wellness stipend
In-office perks such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages
A relocation stipend may be available for those willing to relocate to a Checkr hub location

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Senior Growth Marketing Manager

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