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As Growth Marketing Lead, you will help shape Airbnb's growth strategy across LATAM, with a primary focus on Mexico, by identifying opportunities, generating insights, and partnering with global and regional teams to deliver impact. This role sits at the intersection of market insights, strategy, and cross-functional collaboration. You will analyze performance data, identify regional opportunities, and work closely with regional channel owners and global teams to ensure campaigns, product capabilities, and marketing initiatives are optimized for local market needs. Success in this role requires strong understanding of the Mexico market, including differences in consumer behavior, culture, and platform usage, as well as the ability to translate market insights into actionable strategies that global teams can execute across multiple countries.
Job Responsibility:
Analyze performance data, customer behavior, and market trends across Mexico and LATAM to identify growth opportunities and inform localized marketing strategies
Transform market insights into growth strategies for Mexico, then partner with regional and global channel owners to execute, monitor, and optimize campaigns
Adapt global growth initiatives to reflect differences across markets, including language, culture, and consumer behavior
Provide strategic guidance across key platforms and channels including Google (Search, YouTube), Meta, programmatic display, Whatsapp and affiliate ecosystems
Build strong relationships with regional and global teams, setting and managing expectations effectively, to bring market-specific growth initiatives to life and deliver measurable business impact
Partner closely with Regional Marketing, Engineering, Product, Data Science, and Creative teams to align on priorities, shape product roadmaps, and lead the planning and execution of Growth Marketing initiatives
Deliver clear reporting and actionable insights to regional leadership and global teams to guide decision-making and continuous optimization
Requirements:
8+ years of experience in growth marketing, performance marketing, or digital strategy roles within consumer-focused businesses
Strong understanding of the Mexico and LATAM market, including consumer behavior, cultural nuances, and digital ecosystems
Familiarity with major marketing platforms including Google Ads, Meta platforms, programmatic display, and affiliate networks, and how they contribute across the marketing funnel
Ability to interpret performance data, identify insights, and translate analysis into strategic recommendations
Experience working with global marketing teams, product, engineering, and data partners in highly collaborative environments
Familiarity with marketing automation platforms, analytics tools, and measurement in privacy-first environments, including consent and attribution frameworks, as well as emerging technologies such as AI-driven marketing tools or localized asset development