Senior Growth Marketing Manager Job at Microsoft Corporation (Redmond)

Job Description

Microsoft Advertising Marketing’s mission is to drive business growth through marketing strategies that connect with customers and accelerate demand. We work every day to elevate Microsoft Advertising as a must-buy for esteemed brands, agencies, and media buyers. We aspire to set the gold standard in marketing and brand building using creative ideas and modern technology while embracing boldness in our execution. We succeed by working together with a growth mindset. As a Senior Growth Marketing Manager, you will be responsible for developing and executing high-impact strategies that span the customer lifecycle. This role requires an individual with a solid analytical and entrepreneurial mindset coupled with a proven track record in defining and exceeding performance targets. The ideal candidate has a deep understanding in the digital ads business or ad tech ecosystem, as well as hands-on expertise in email marketing, B2B customer journey design, and using modern MarTech tools.

Job Responsibility

Own the strategy and execution for email and other lifecycle marketing channels across various stages of the customer journey
Perform sophisticated user segmentation to design thoughtful campaigns with dynamic targeting, personalized messaging, and compelling offers to drive measurable outcomes
Analyze and interpret complex data set to establish key growth metrics and identify optimization opportunities to continually improve performance
Partner closely with the Marketing Ops and Product teams to build innovative features and functionality within the MarTech stack
Demonstrate deep understanding of advanced campaign measurement in order to manage an experimentation roadmap, to continually gain insights that help produce the best possible results
Establish principles for measuring ROI, setting payback periods, and strategies that grow the business profitably

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
OR equivalent experience
3+ years of prior experience in a role partnering closely or sharing goals with sales, product, or engineering teams
3+ years of experience using data analysis or business intelligence tools (e.g., Excel, Power BI, Tableau) to inform strategic decisions or optimize business processes
3+ years of experience owning email, lifecycle, and/or other retention marketing channels

Nice to have

Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
OR equivalent experience

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Senior Growth Marketing Manager

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