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Senior Growth Marketing Manager - Digital

United States, New York City 150000.00 - 175000.00 USD / Year · Job Posted January 19, 2026
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Job Description

Reporting to the Director of Growth, Digital, this role is responsible as a team leader for defining and executing Rocket Money’s digital paid acquisition strategy. You will operate as a senior leader within the Growth organization by owning performance outcomes while leading and developing a team of growth marketers. You will oversee the execution, analysis, and optimization of digital acquisition channels, with deep experience in mobile app performance marketing across paid social and other scalable digital channels.

Job Responsibility

  • Lead and manage a high performing pod of growth marketers, providing guidance and support to help them achieve their goals
  • Own the strategy and execution of Rocket Money’s digital user acquisition efforts across paid social, paid search, affiliates, and ad networks
  • Drive performance across major paid social platforms, including Meta
  • Lead creative strategy across various digital acquisition verticals by conducting deep levels of creative analysis
  • Evaluate performance through multiple attribution lenses, including SKAN, last click, incrementality, and modeled approaches
  • Expand Rocket Money’s acquisition channel portfolio through structured testing, clear experimentation roadmaps, and disciplined performance measurement
  • Collaborate with Data, Product, Engineering, and CRM to improve measurement, unlock new growth levers, and align acquisition strategy
  • Stay current on industry trends and platform changes to identify emerging opportunities in mobile app and web user acquisition

Requirements

  • 6 or more years of experience in user acquisition, growth marketing, or performance marketing at a high growth consumer company, startup, or agency
  • People management experience with track record of developing high performing growth or media buying teams
  • Deep experience in mobile app performance marketing, with hands on ownership of paid social channels including Meta and Tiktok
  • Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance
  • Proven ability to translate data and experimentation into clear strategic direction and execution
  • Comfortable operating in ambiguous environments and making fast decisions with imperfect information
  • Naturally curious, with a strong inclination to question assumptions and validate ideas through data and experimentation
  • Advanced proficiency in Excel and or SQL

Nice to have

Experience with Looker or similar analytics tools is a plus

What we offer

  • Health, Dental & Vision Plans
  • Life Insurance
  • Long/Short Term Disability
  • Competitive Pay
  • 401k Matching
  • Team Member Stock Purchasing Program (TMSPP)
  • Learning & Development Opportunities
  • Tuition Reimbursement
  • Unlimited PTO
  • Daily Lunch, Snacks & Coffee (in-office only)
  • Commuter benefits (in-office only)
  • Bonus
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