Senior Growth Marketing Manager - Digital

• Lead and manage a high performing pod of growth marketers, providing guidance and support to help them achieve their goals
• Own the strategy and execution of Rocket Money’s digital user acquisition efforts across paid social, paid search, affiliates, and ad networks
• Drive performance across major paid social platforms, including Meta
• Lead creative strategy across various digital acquisition verticals by conducting deep levels of creative analysis
• Evaluate performance through multiple attribution lenses, including SKAN, last click, incrementality, and modeled approaches
• Expand Rocket Money’s acquisition channel portfolio through structured testing, clear experimentation roadmaps, and disciplined performance measurement
• Collaborate with Data, Product, Engineering, and CRM to improve measurement, unlock new growth levers, and align acquisition strategy
• Stay current on industry trends and platform changes to identify emerging opportunities in mobile app and web user acquisition

• 6 or more years of experience in user acquisition, growth marketing, or performance marketing at a high growth consumer company, startup, or agency
• People management experience with track record of developing high performing growth or media buying teams
• Deep experience in mobile app performance marketing, with hands on ownership of paid social channels including Meta and Tiktok
• Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance
• Proven ability to translate data and experimentation into clear strategic direction and execution
• Comfortable operating in ambiguous environments and making fast decisions with imperfect information
• Naturally curious, with a strong inclination to question assumptions and validate ideas through data and experimentation
• Advanced proficiency in Excel and or SQL

Experience with Looker or similar analytics tools is a plus

• Health, Dental & Vision Plans
• Life Insurance
• Long/Short Term Disability
• Competitive Pay
• 401k Matching
• Team Member Stock Purchasing Program (TMSPP)
• Learning & Development Opportunities
• Tuition Reimbursement
• Unlimited PTO
• Daily Lunch, Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)
• Bonus