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Senior Growth Marketing & GTM Lead

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Glide

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Job Description:

Glide is seeking a Senior Growth Marketing & GTM Lead who thrives in self-directed, high-speed, high-impact environments. This is not a role for someone who wants to delegate and oversee. This is for a hands-on growth expert who can execute tactically while thinking strategically. You'll be instrumental in driving Glide's next phase of growth. As an early-stage startup, we’re looking for candidates with broad skill sets. This is why we’ve merged the Growth Marketing and GTM functions into one role; but to be clear, the expectation is 80% growth marketing, and 20% go-to-market.

Job Responsibility:

  • Develop and execute growth marketing strategies across channels
  • Own growth metrics and be accountable for user acquisition, activation, retention, and revenue
  • Test new growth hypotheses by designing and deploying experiments
  • Launch and manage performance marketing campaigns (PPC, social media, newsletters, etc.)
  • Build and optimize go-to-market playbook for new products, features, and launches
  • Grow conversion from free to paid with our PLG user base
  • Launch and manage multi-channel campaigns
  • Create and optimize landing pages, email sequences, and conversion funnels
  • Develop compelling messaging and positioning for business audiences
  • Build dashboards and reporting frameworks to track and report on growth KPIs
  • Analyze user behavior, funnel metrics, and campaign performance to identify opportunities
  • Use data to make informed decisions about budget allocation and channel prioritization

Requirements:

  • 5+ years in growth marketing or GTM roles, with at least 3 years in B2B SaaS
  • Proven track record of driving growth at early to mid-stage startups (Series A-C)
  • Execution skills: You can write copy, build campaigns, analyze data, and optimize funnels yourself
  • Expertise across paid advertising, SEO/AEO/GEO, email, automation, analytics, social, etc.
  • Strong analytical abilities. Experience with tools like Google Analytics, Hotjar, Hex, etc.
  • Experience with marketing automation and CRM tools (we use HubSpot)
  • Comfortable working with AI and exploring how it can enhance marketing effectiveness
  • Basic understanding of web technologies and ability to work with technical teams

Nice to have:

  • Experience marketing technical products to business (aka non-technical) audiences
  • Experience using no-code tools (ideally Glide), or working for no-code software companies
  • Comfortable navigating tools like GitHub, ClickUp, Figma, Pitch, and others
What we offer:
  • High-impact role: You'll be a key driver of growth and have a direct line of sight to your impact
  • Product people love: Our product has passionate users and product-market fit
  • Cutting-edge space: Work at the emerging intersection of no-code and AI
  • Talented team: Collaborate with world-class engineers, designers, and marketers
  • Growth opportunity: As Glide scales, you'll have the opportunity to build and lead a team
  • Competitive compensation: Base salary + equity (+ benefits for US team members)
  • Travel: Annual company-wide Glideaway, plus other opportunities to travel for work
  • Remote first: We’re a global team who works remotely and uses Slack to communicate

Additional Information:

Job Posted:
January 05, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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