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The Growth Marketing Strategy & Analytics team sits at the center of the Cash App and Afterpay growth engines, shaping the strategy behind how marketing drives customer growth. We partner closely across Product, Data Science, and Customer Insights (Research) to define and measure success, identify growth opportunities, and influence where the business invests next. As the Senior Growth Marketing Analyst for Afterpay, you will be embedded with our marketing channels, owning performance insights that guide day-to-day decisions and help shape longer-term strategy. As we ramp up our US marketing program, this role offers an exciting hands-on opportunity to help build the foundation for how Afterpay scales in the US.
Job Responsibility:
Own growth marketing analytics for Afterpay across paid, referral (“invite a friend”), and co-marketing channels
Proactively identify performance trends and growth opportunities by analyzing channel, campaign, and funnel data
Leverage audience, behavioral, and product usage data to inform Afterpay’s forward-looking growth strategy and marketing roadmap in collaboration with our channel managers
Partner closely with Data Science to evaluate the effectiveness and ROI of marketing investments using measurement approaches such as Media Mix Modeling
Design and build automated reporting for channels and campaigns to support ongoing performance reviews and executive visibility
Synthesize complex analyses into clear, compelling insights that you present to stakeholders across the Marketing organization
Requirements:
Typically requires a minimum of 2 years of related experience
A strong understanding of growth levers for consumer products and how marketing drives acquisition, engagement, and long-term value
Experience measuring app and/or web marketing performance, with fluency in core growth metrics such as CAC, LTV, conversion, and retention
The ability to tell a clear story with data by connecting insights to concrete actions and recommendations
An ownership mindset: you surface opportunities, define a path forward, and see initiatives through
Comfort working cross-functionally with partners across a wide range of backgrounds
Proficiency in SQL and experience with data visualization tools such as Tableau, Mode, or Looker