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Handshake Logo Handshake · -

Senior Growth Marketer

United States, San Francisco 148000.00 - 185000.00 USD / Year · Job Posted February 20, 2026
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Job Description

Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications. We’re looking for a Senior Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported. This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.

Job Responsibility

  • Develop and implement growth strategies to expand our AI research community of graduates
  • Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing
  • Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations
  • Optimize digital marketing strategies using A/B testing, analytics, and performance tracking
  • Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums
  • Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey
  • Leverage SEO best practices to improve visibility and searchability

Requirements

  • 6+ years of experience in growth/performance marketing, preferably to technical or academic audiences
  • Strong understanding of digital marketing channels, including SEO and paid acquisition (e.g. LinkedIn, Meta, Google ads)
  • Efficiently managed at least a 7 figure budget across a minimum of 2 paid marketing channels (e.g. Meta and Google ads)
  • Proficiency in analytics tools such as Google Analytics and in SQL
  • Excellent written and verbal communication skills
  • Ability to work independently and thrive in a fast-paced, remote environment

Nice to have

  • Passion for AI research and fostering academic communities is a plus
  • Familiarity with AI/ML workflows, data labeling, or model evaluation processes

What we offer

  • Equity in a fast-growing company
  • 401(k) match, competitive compensation, financial coaching
  • Paid parental leave, fertility benefits, parental coaching
  • Medical, dental, and vision, mental health support, $500 wellness stipend
  • $2,000 learning stipend, ongoing development
  • Internet, commuting, and free lunch/gym in our SF office
  • Flexible PTO, 15 holidays + 2 flex days
  • Team outings & referral bonuses
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