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Ledger Logo Ledger · -

Senior Growth Copywriter

France, Paris · Job Posted June 12, 2025
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Job Description

The Growth Copywriter will be a core member of the Creative team, focused on developing high-performing copy for the Growth Marketing team. This role requires a blend of creative storytelling and data-driven optimization. You will work across CRM, performance marketing, paid media, and other channels, ensuring all copy aligns with Ledger's brand voice while driving measurable results. Collaboration with the CRM designer and marketing team is crucial to creating effective campaigns.

Job Responsibility

  • Write compelling and effective copy for various marketing channels, including email, ads, drip campaigns and performance marketing
  • Adapt copy for performance marketing campaigns, focusing on driving user acquisition and engagement
  • Develop and maintain a consistent brand voice across all marketing materials
  • Analyze campaign metrics and use data to optimize copy for better performance
  • Collaborate with the CRM designer to create engaging visual and textual content
  • Conduct A/B testing and iterate on copy based on results
  • Stay informed about industry trends and best practices in growth copywriting
  • Understand and apply user segmentation strategies to tailor copy for different audiences
  • Work closely with the Growth Marketing team to align copy with campaign objectives

Requirements

  • Proven experience as a copywriter within tech, crypto, or web3, preferably in a growth marketing or performance marketing role
  • Strong understanding of marketing metrics and data analysis
  • Excellent writing and editing skills with a keen eye for detail
  • Ability to adapt writing style to different channels and audiences
  • Experience with CRM and email marketing
  • Familiarity with A/B testing and optimization techniques
  • Knowledge of cryptocurrency and blockchain industry is a must
  • Strong communication and collaboration skills
  • Ability to work in a fast-paced, dynamic environment

What we offer

  • Equity: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow
  • Flexibility: A hybrid work policy
  • Social: Frequent social events, snacks and drinks
  • Medical: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage
  • Well-being: Personal development, coaching & fitness with our dedicated partners
  • Vacation: Five weeks of paid leave per year, in addition to national holidays
  • High tech: Access to high performance office equipment and gadgets, including Apple products
  • Transport: Ledger reimburses part of your preferred means of transportation
  • Discounts: Employee discount on all our products
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