Senior Growth & Content Manager

• Own the end-to-end demand narrative across content, campaigns, and GTM execution
• Own the global editorial strategy, content narrative and calendar across all channels (web, social media, campaigns, lifecycle), ensuring consistency across all touchpoints and funnel stages
• Translate GTM priorities into integrated, multi-channel campaigns aligned to pipeline goals
• Partner closely with Sales and Customer Success to align on ICP, pipeline priorities, and expansion opportunities
• Drive content that supports awareness, acquisition, and expansion, aligned to pipeline impact
• Align organic, paid, and lifecycle into one cohesive and integrated marketing demand engine
• Act as a people manager, leading and scaling the social media function, including managing and developing talent as the team grows
• Own website management and performance (UX, CRO, messaging), identifying and prioritising improvements that drive awareness, conversion, and pipeline impact
• Manage external vendors (copywriters, website developers, performance agency) to ensure high-quality execution and alignment with GTM priorities
• Lead SEO within a broader content strategy, driving optimisation and technical improvements while evolving approach to support visibility in LLM-powered search and AI-driven discovery, incorporating emerging GEO best practices
• Track and report on content, campaign, and conversion performance, providing insights and optimisation recommendations
• Support website CRM integration and tracking

• 4-6 years of experience in growth, content, or demand generation within a B2B SaaS or product-led environment
• Owned and driven pipeline through content and campaigns
• Understand how marketing supports GTM strategy, acquisition, and expansion
• Built and owned content strategies and editorial roadmaps aligned to business goals
• Comfortable working across multiple channels, including content, lifecycle, and paid (in collaboration with agencies)
• Experience improving website performance, UX, and conversion rates (experience with Webflow or website development is a plus, as you will be working with a web developer)
• Worked with freelancers or external vendors and can manage execution effectively
• Stay curious about evolving search behaviour, including AI and LLM-driven discovery, and adapt accordingly
• Collaborate easily across teams and proactively engage stakeholders to drive alignment and move initiatives forward
• Take ownership and move work forward in a fast-paced, execution-focused environment while remaining adaptable and team-oriented

Experience with Webflow or website development is a plus