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Evaluates opportunities for business originating from the sales organization and determines the optimal pricing options or alternative date/property options for each. The position facilitates the evaluation process to ensure a fast and accurate response is made to all sales leads. The Senior Manager of Group Strategy ensures that revenue and profit are maximized by effectively calculating the displacement of other business and the price-point(s) that will make the business profitable. Serves as a 'sales' and 'customer' advocate for the hotel(s) on behalf of Revenue Management.
Job Responsibility
Provides business evaluation functional expertise to market sales leaders
Responds to leads from Sales
Provides targeted and timely communication of results, achievements and challenges to the stakeholders
Provides recommendations to improve effectiveness of revenue management processes
Communicates brand initiatives, demand and market analysis to hotels/clusters/franchise partners/owners
Understands and communicates the value of the brand name as it relates to franchise partnerships and revenue management opportunities
Promotes and protects brand equity
Participates in quarterly regional reviews
Understands and accurately represents individual property sales needs
Develops and manages short and long term group and catering strategy for the property
Takes a predetermined strategy and drives the execution of that strategy
Demonstrates knowledge of job-relevant issues, products, systems, and processes
Observes, receives, and otherwise obtains information from all relevant sources
Works with other people to gather the information necessary to manage projects, achieve goals, and resolve problems
Performs displacement analysis
Determines pricing options for leads – group, transient and catering
Conducts need date evaluations and communicates information to Market Strategy and Revenue Analysis
Conducts Diary Audit
Creates group and catering forecasts for the property
Enters, transcribes, records, stores, or maintains information in written or electronic form
Identifies the underlying principles, reasons, or facts of information by breaking down information or data into separate parts
Generates and provides accurate and timely results in the form of reports, presentations, etc.
Analyzes information, identifies current and potential problems and proposes solutions
Submits reports in a timely manner, ensuring delivery deadlines
Develops constructive and cooperative working relationships with others, and maintains them over time
Develops and manages internal key stakeholder relationships
Informs and/or updates the executives, the peers and the subordinates on relevant information in a timely manner
Requirements
2-year degree from an accredited university in Business Administration, Finance and Accounting, Economics, Hotel and Restaurant Management, or related major
2 years experience in the revenue management, sales and marketing, or related professional area
4-year bachelor's degree from an accredited university in Business Administration, Finance and Accounting, Economics, Hotel and Restaurant Management, or related major