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The Senior Group Sales Manager will maintain, develop, implement and maximize the business plan with effective strategies through direct sales, digital marketing and revenue management. This person will ensure effective internal and external communications with clients, potential customers, and ownership.
Job Responsibility:
Prospect and Develop Business: Proactively source new group business through targeted research, internet prospecting, cold calling, networking, and re-engaging former clients. Attend industry events, tradeshows, and community programs to generate qualified leads and build visibility for the hotel
Strategic Account Management: Build, maintain, and grow strong client relationships with key accounts, corporate clients, associations, and third-party planners. Develop long-term partnerships to ensure repeat and referral business
Business Evaluation & Booking: Respond promptly to all incoming group and catering business inquiries. Evaluate potential business to ensure alignment with hotel revenue and profitability goals. Book all business within hotel parameters, following brand and departmental guidelines
Leadership & Mentorship: Support and guide junior sales team members by sharing market insights, best practices, and sales strategies. Serve as a mentor in the areas of account management, client relations, and contract negotiation
Presentation & Site Inspections: Conduct comprehensive hotel site inspections, client presentations, and virtual tours that highlight the hotel’s unique offerings and capabilities. Customize presentations to client needs and market segments
Contracting & Documentation: Prepare, negotiate, and execute contracts and other booking documentation, ensuring all terms are accurate and in compliance with hotel policy. Maintain thorough account files, sales activity tracking, and accurate data entry in the CRM system
Event Detailing & Communication: Collaborate with clients to detail event requirements including food & beverage, meeting space setup, and audiovisual needs. Anticipate client expectations and provide creative solutions to ensure successful events. Develop comprehensive group resumes and communicate all event details across hotel departments
Revenue Strategy & Forecasting: Partner with the Director of Sales & Marketing and Revenue Management team to analyze market trends, identify business opportunities, and contribute to the property’s overall sales strategy. Participate in weekly sales meetings and forecast sessions
Negotiation & Closing: Use advanced negotiation skills, business acumen, and creative selling techniques to close business and maximize revenue potential while maintaining client satisfaction
Professional Representation: Represent the hotel with professionalism and integrity at all times, maintaining a visible presence within the community and hospitality industry
Requirements:
Minimum 2 years Hotel Sales experience
Must have the ability to communicate in English
Self-starting personality with an even disposition
Maintain a professional appearance and manner at all times
Can communicate well with guests
Must be willing to “pitch-in” and help co- workers with their job duties and be a team player
Knowledge of a hotel structure and how all departments interact
Ability to effectively communicate with customers in a friendly and positive manner, in order to solicit business, meet client needs and resolve complaints
Ability to move throughout the hotel to conduct site inspections