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Campfire is looking for a Senior Designer to build and own our design infrastructure. You'll be responsible for evolving our visual identity, creating scalable design systems, and defining how we show up across every touchpoint—from marketing campaigns to product demos to events.
Job Responsibility:
Own and evolve our brand identity
Define and maintain our brand guidelines and visual identity system
Evolve our existing brand as the company grows and our story matures
Ensure consistency across all customer touchpoints, from marketing, product, sales, events
Build scalable design infrastructure
Build a library of templated design assets that reduce production time and maintain quality
Establish design standards and best practices that empower the broader team
Design for impact across channels
Create campaign graphics and visuals in partnership with the marketing team
Design motion graphics for product demos, social content, and marketing campaigns
Support product marketing with compelling visual storytelling for feature launches, case studies, and educational content
Collaborate cross-functionally
Partner with marketing, product, and GTM teams to understand needs and deliver high-impact design
Balance creative excellence with speed and scalability
Use feedback and performance data to continuously refine our visual approach