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As Senior Graphic Designer, you will be the expert and hands-on craft lead for print, packaging, and retail designwithin our in-house agency. Reporting to the Senior Brand Designer, you will create high-quality visual assets that elevate the brand across packaging, in-store communication, retail touchpoints, windows, and printed campaign materials. This role requires exceptional design craft, technical precision, and the ability to translate brand identity into consistent, premium executions across all physical touchpoints.
Job Responsibility:
Build and nurture a culture of trust, open communication, psychological safety, and camaraderie
Foster a high-performing team culture with performance management, goal setting, coaching, training, regular feedback and overseeing day-to-day design tasks
Mentor junior designers and interns, oversee external agencies and freelancers
Organisational planning, and overseeing the recruitment and onboarding of new team members to ensure the design team is resourced for current and future needs
Ensure teams feel supported, aligned, and empowered to do their best work
Design and deliver high-quality layouts for print collateral, campaign toolkits, signage, lookbooks, postcards, OOH, in-store communication, and window materials
Own packaging design from concept through production: dielines, artwork builds, material considerations, technical specifications, and final print-ready files
Translate brand identity into retail and spatial touchpoints, ensuring consistency across POS materials, store signage, packaging suites, and branded retail elements
Collaborate closely with the Senior Brand Designer to ensure designs align with seasonal creative directions and campaign concepts
Ensure all files meet strict technical production standards, partnering with printers, suppliers, and internal sourcing teams
Uphold and apply the brand’s visual identity across all print and retail executions
Develop and maintain seasonal templates, guidelines, and production files for packaging and retail design assets
Support the Senior Brand Designer in refining brand standards for physical touchpoints
Partner with Art Directors on campaign rollouts that require printed or retail formats
Work with Retail/VM teams to translate campaign concepts into in-store applications
Liaise with Sourcing and Product teams for packaging innovation and material updates
Support Creative Operations with planning, timelines, and production requirements
Own assigned projects end-to-end, from concept to final artwork delivery
Prepare accurate production files with proper color management, dielines, formats, and printer specifications
Manage asset libraries, naming conventions, and version control in shared systems
Ensure work is reviewed and approved by the Senior Brand Designer and Creative Brand Director before stakeholder distribution
Design with sustainability top of mind: reducing waste, optimizing materials, and contributing to Hunkemöller’s responsible packaging initiatives
Explore new materials, print techniques, and packaging innovations that elevate both customer experience and brand perception
Stay up to date on industry trends in print, packaging, and retail design
Requirements:
Degree in Graphic Design, Print, Packaging, or Communication Design (or equivalent)
6–8+ years of experience in print and packaging design
experience in fashion, lifestyle, or beauty is a strong advantage
Deep expertise in typography, layout, print production, materials, and packaging systems
Strong understanding of retail environments and how design translates into physical spaces
Proven ability to deliver premium, technically accurate production files
Skilled in Adobe Creative Cloud: Illustrator, InDesign, Photoshop
knowledge of packaging software or 3D visualization tools is a plus
Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment
Craft-driven designer with a passion for beautiful, functional print and packaging execution
Strong collaborator with excellent communication and presentation skills
Solution-oriented, proactive, and comfortable taking ownership of assigned responsibilities
Thrives in a highly creative, brand-led environment
Excellent presentation skills to craft and “sell” ideas
Hybrid working, minimum 3 days per week working in our office based in Hilversum, Netherlands. This is not a remote-working role.
Nice to have:
knowledge of packaging software or 3D visualization tools is a plus